Tag Archives: Search Ads

Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar.

The post Understanding campaign performance: Answers to common conversion tracking questions appeared first on Search Engine Land.



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Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.

The post Get inside your customer’s head: A guide to writing irresistible calls to action appeared first on Search Engine Land.



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Yelp offers new ad customization to advertisers

Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them.

The post Yelp offers new ad customization to advertisers appeared first on Search Engine Land.



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Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.



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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

The post Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed appeared first on Search…



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Bing Ads Editor Updated With Labels for Dynamic Search Ads by @MattGSouthern

Bing Ads Editor has been updated with the ability to organize dynamic search ads by adding shared labels.

The post Bing Ads Editor Updated With Labels for Dynamic Search Ads by @MattGSouthern appeared first on Search Engine Journal.

Labels now available in Bing Ads Editor for Dynamic Search Ads

New feature allows advertisers to organize DSAs in a personalized way.

The post Labels now available in Bing Ads Editor for Dynamic Search Ads appeared first on Search Engine Land.



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Bing Ads Editor Adds Labels For Dynamic Search Ads

Bing Ads announced new support for the dynamic search ads within the Bing Ads Editor tool. Dynamic Search Ads launched in October of last year but now it is available in Bing Ads Editor…

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name.

The post Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search appeared first on Search Engine Land.



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Google begins enforcing certification process for event ticket resellers on AdWords

Ticket resellers are now included among the list of restricted advertisers on AdWords and must be certified by Google before they can advertise.

The post Google begins enforcing certification process for event ticket resellers on AdWords appeared first on Search Engine Land.



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