Tag Archives: Search Ads

Bing Ads piloting in-market & custom audience targeting

Bing Ads is actively working on building out its audience targeting capabilities. The post Bing Ads piloting in-market & custom audience targeting appeared first on Search Engine Land.

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Why ‘good’ isn’t good enough in Google Shopping

Have you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. The post Why...

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How to check if you’ve screwed up your AdWords account, v.2

Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads. The post How to check if you’ve screwed up your AdWords account, v.2 appeared first on Search Engine Land.

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Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns

The update brings Bing Ads in line with Google AdWords device bidding. The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land.

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LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land.

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The AdWords 2017 roadmap is loaded with artificial intelligence

What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land.

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Beginners’ guide to Bing Ads management

Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. The post Beginners’ guide to Bing Ads management appeared first on Search Engine Land.

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Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now...

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New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post New Quality Score metrics: What matters most, and how to improve your ads appeared first on Search Engine Land.

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Google AdWords Beta For Search Ads With AMP Landing Pages

Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said "we're launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads...