Tag Archives: Search Ads

Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation. The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land.

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google has also released search trends around Black Friday and Cyber Monday-related search queries. The post Google beefs up mobile shopping results for the holidays, adds more product info & buying guides appeared first on Search Engine Land.

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land.

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7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land.

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3 last-minute Google Shopping tricks to level up your account for the holidays

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land.

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5 surprising paid-search insights to help you win the holidays

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine...

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Bing Ads now shows exact match impression share

The new data offers deeper insights into how ads are performing on exact match queries. The post Bing Ads now shows exact match impression share appeared first on Search Engine Land.

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Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land.

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Bing expands Shopping Campaigns to Canada & India

Bing continues its global build-out of Shopping Campaigns.

The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Bing expands Shopping Campaigns to Canada & India

Bing continues its global build-out of Shopping Campaigns.

The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.