Tag Archives: Search Ads

Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land.

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2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017...

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Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.

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Here’s a script that copies audiences to all your campaigns

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.

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Patent 2 of 2: How Google learns to guide purchasing decisions

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Patent 2 of 2: How Google learns to guide purchasing decisions appeared...

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Listen to your mother: Win Mother’s Day with humor and timing

Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms. The post Listen to your mother: Win Mother’s Day with humor and timing appeared first on Search Engine Land.

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Now you can log into multiple Google Merchant Center accounts with the same email

The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land.

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Here’s a script to stop ads from showing next to offensive videos

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.

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Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips! The post Getting the most bang for your buck: 11 CRO opportunities appeared first on Search Engine Land.

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Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern

Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.

The post Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern appeared first on Search Engine Journal.