Tag Archives: Search Ads

SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]

In our latest Marketing Land Live, listen in to clips from the "flash session" at SMX West as our panel answered audience questions about Google's dilution of exact match keywords. The post SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast] appeared first on...

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How to Leverage Pinterest’s Expanded Search Ads by @@natalieannhoben

Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the social platform for Pinners is joining the group as well.

The post How to Leverage Pinterest’s Expanded Search Ads by @@natalieannhoben appeared first on Search Engine Journal.

10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land.

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Google rolls out AdWords account-level call extensions, among other call updates

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on Search Engine Land.

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3 free AdWords testing tools to adopt today

Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.

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Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

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UPDATED: A visual history of Google ad labeling in search results

A look back at how Google has treated ads in search results, from blue shading to the latest version of today. The post UPDATED: A visual history of Google ad labeling in search results appeared first on Search Engine Land.

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AdWords Expanded Text Ads could get even longer with second description line test

A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.

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Google’s location tracking is better now than ever before

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting. The post Google’s location tracking is better now than ever before appeared first on Search Engine Land.

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Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. The post Should you bother rewriting your ads? appeared first on...

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