Tag Archives: Search Ads

Account-level ad extensions now available in Bing Ads

The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land.

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. The post Ahead of the holidays, Google Merchant Center sees substantial upgrades appeared first on Search Engine Land.

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Google kills test of second description in search ads

The additional line of ad copy is no longer eligible to display. The post Google kills test of second description in search ads appeared first on Search Engine Land.

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Google gradually limiting search ads on addiction treatment queries

Another side effect of the opioid epidemic: A marketing environment ripe for abuse. The post Google gradually limiting search ads on addiction treatment queries appeared first on Search Engine Land.

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The YouTube Ads perk you didn’t know existed

Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising. The post The YouTube Ads perk you didn’t know existed appeared first on...

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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies. The post Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards appeared first on Search Engine Land.

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The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads' performance. Unfortunately, as columnist Andy Taylor points out, Google doesn't always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land.

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Customizable, collaborative dashboards to arrive within AdWords

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. The post Customizable, collaborative dashboards to arrive within AdWords appeared first on Search Engine Land.

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A search marketer’s view of Facebook’s advertising platform

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory. The post A search marketer’s view of Facebook’s advertising platform appeared first on Search...

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Ad-jective Analysis: Look deeper into your AdWords search queries

Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers. The post Ad-jective Analysis: Look deeper into your AdWords search queries appeared first on Search Engine...

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