Tag Archives: Search Ads

How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land.

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Google intros new call bid adjustments in AdWords

The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads. The post Google intros new call bid adjustments in AdWords appeared first on Search Engine Land.

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Got amazing content but no leads? 5 ways to rethink your paid strategy

Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. The post Got amazing content but no leads? 5 ways to rethink your paid strategy appeared first on Search...

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How to navigate the somewhat rocky transition to expanded text ads

Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google's new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land.

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows. The post Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads appeared first on...

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How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready. The post How to bring your...

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Eight insider tips for exceptional price extensions

Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. The post Eight insider tips for exceptional price extensions appeared first on Search Engine Land.

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Google home service ads come to the East Coast & open up to more service categories

The local home services ad product is now available in 5 metro areas in the US. The post Google home service ads come to the East Coast & open up to more service categories appeared first on Search Engine Land.

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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on Search Engine...

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SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.

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