Tag Archives: Search Ads: Mobile Search

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

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‘Purchases on Google’ Shopping ads test is running on iOS devices

The quick-payment mobile Shopping ads have previously been limited to Android.

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The lowdown on driving app downloads with Universal App campaigns

Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17.

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AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its network.

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Google home service ads come to the East Coast & open up to more service categories

The local home services ad product is now available in 5 metro areas in the US.

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Branch offers first deep-linking from ads on AMP pages to app content

The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.

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Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns

The update brings Bing Ads in line with Google AdWords device bidding.

The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land.



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IAB: Paid search was 48 percent of total digital spend in 2016

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.

The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.



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Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25.

The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.



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