Tag Archives: Search Ads: Mobile Search

Google home service ads come to the East Coast & open up to more service categories

The local home services ad product is now available in 5 metro areas in the US. The post Google home service ads come to the East Coast & open up to more service categories appeared first on Search Engine Land.

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Branch offers first deep-linking from ads on AMP pages to app content

The deep-linking provider is out with ads for AMP that can link directly to specific content in apps. The post Branch offers first deep-linking from ads on AMP pages to app content appeared first on Search Engine Land.

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Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns

The update brings Bing Ads in line with Google AdWords device bidding. The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land.

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IAB: Paid search was 48 percent of total digital spend in 2016

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.

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Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.

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Patent 2 of 2: How Google learns to guide purchasing decisions

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Patent 2 of 2: How Google learns to guide purchasing decisions appeared...

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AdWords IF functions roll out for ad customization as Standard Text Ads sunset

IF functions arrive to let advertisers customize ads based on device and retargeting list membership. The post AdWords IF functions roll out for ad customization as Standard Text Ads sunset appeared first on Search Engine Land.

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Google testing new look for local inventory ads in place of local pack

The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land.

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Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android devices. The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.

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Google formally changes AdWords price extension format to swipeable cards

Price extensions are also rolling out for more languages and currencies. The post Google formally changes AdWords price extension format to swipeable cards appeared first on Search Engine Land.

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