Tag Archives: Search Ads: General

How to check if you’ve screwed up your AdWords account, v.2

Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads. The post How to check if you’ve screwed up your AdWords account, v.2 appeared first on Search Engine Land.

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Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns

The update brings Bing Ads in line with Google AdWords device bidding. The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land.

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LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land.

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Beginners’ guide to Bing Ads management

Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. The post Beginners’ guide to Bing Ads management appeared first on Search Engine Land.

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Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now...

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New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post New Quality Score metrics: What matters most, and how to improve your ads appeared first on Search Engine Land.

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Google is extending in-market audience targeting to Search campaigns

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.

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5 strategies to improve your ad copy

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land.

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The anatomy of ad copy relevance: The new Google standard

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.

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