Tag Archives: Search Ads: General

How to build a stronger, more effective PPC team

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.

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Optimizing for quality score is a best practice, except when it’s not. Here’s why.

Contributor Amy Bishop explains that improving quality score shouldn't be a goal in itself, but solely a means to achieve your business goals. How to tell when it's worth focusing on and when it's not. The post Optimizing for quality score is a best practice, except when it’s not. Here’s why....

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What’s going on with Google brand CPC?

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain. The post What’s going on with Google brand CPC? appeared first on Search Engine Land.

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5 New Year’s resolutions for your PPC campaigns

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond. The post 5 New Year’s resolutions for your PPC campaigns appeared first on Search Engine Land.

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15 PPC pro tips for writing text ads

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land.

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Understanding AdWords keyword match types for manufacturers

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for...

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Bing Ads now supports call conversion imports

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land.

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Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land.

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The importance of targeting branded searches

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land.

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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy. The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on...

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