Tag Archives: Search Ads: General

Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%

Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land.

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10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land.

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3 free AdWords testing tools to adopt today

Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.

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Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

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UPDATED: A visual history of Google ad labeling in search results

A look back at how Google has treated ads in search results, from blue shading to the latest version of today. The post UPDATED: A visual history of Google ad labeling in search results appeared first on Search Engine Land.

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Google’s location tracking is better now than ever before

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting. The post Google’s location tracking is better now than ever before appeared first on Search Engine Land.

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Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. The post Should you bother rewriting your ads? appeared first on...

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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. The post Dos and don’ts of PPC advertising for universities appeared first on Search Engine Land.

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How to write PPC text ads in 2017’s sophisticated environment

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. The post How to write PPC text ads in 2017’s sophisticated environment appeared...

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How to use psychological principles to improve ad copy

Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. The post How to use psychological principles to improve ad copy appeared first on Search Engine Land.

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