Tag Archives: Search Ads: Behavioral Targeting

Here’s a script that copies audiences to all your campaigns

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads rolling out list exclusions for retargeting ads

Audience exclusions will be available in all markets. The post Bing Ads rolling out list exclusions for retargeting ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil. The post The eerie future of AdWords targeting appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

What Google’s recent RLSA updates mean for advertisers

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting. The post What Google’s recent RLSA updates mean for advertisers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

New insights on the customer decision journey

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. The post New insights on the customer decision journey appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to conjure big PPC profits with a few hundred dollars

Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost. The post How to conjure big PPC profits with a few hundred dollars appeared first on Search Engine...

Please visit Search Engine Land for the full article.

The right way to get dynamic with Google AdWords

Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. The post The right way to get dynamic with Google AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Decision trees for SEM segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. The post Decision trees for SEM segmentation appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Searching for searchers: Audiences are the new keywords

As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers. The post Searching for searchers: Audiences are the new keywords appeared first on Search...

Please visit Search Engine Land for the full article.

Dynamic remarketing: not just for retailers anymore

Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency's clients have seen by utilizing this tactic. The post Dynamic remarketing: not just for retailers anymore appeared first...

Please visit Search Engine Land for the full article.