Tag Archives: Search Ads: Behavioral Targeting

Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready. The post How to bring your...

Please visit Search Engine Land for the full article.

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on Search Engine...

Please visit Search Engine Land for the full article.

SMX Advanced: A paid search roundup

What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference. The post SMX Advanced: A paid search roundup appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The AdWords 2017 roadmap is loaded with artificial intelligence

What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google is extending in-market audience targeting to Search campaigns

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Here’s a script that copies audiences to all your campaigns

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads rolling out list exclusions for retargeting ads

Audience exclusions will be available in all markets. The post Bing Ads rolling out list exclusions for retargeting ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.