Tag Archives: Search Ads: Behavioral Targeting

Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land.

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How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready. The post How to bring your...

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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on Search Engine...

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SMX Advanced: A paid search roundup

What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference. The post SMX Advanced: A paid search roundup appeared first on Search Engine Land.

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The AdWords 2017 roadmap is loaded with artificial intelligence

What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land.

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Google is extending in-market audience targeting to Search campaigns

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.

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Here’s a script that copies audiences to all your campaigns

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.

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Bing Ads rolling out list exclusions for retargeting ads

Audience exclusions will be available in all markets. The post Bing Ads rolling out list exclusions for retargeting ads appeared first on Search Engine Land.

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The eerie future of AdWords targeting

As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil. The post The eerie future of AdWords targeting appeared first on Search Engine Land.

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What Google’s recent RLSA updates mean for advertisers

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting. The post What Google’s recent RLSA updates mean for advertisers appeared first on Search Engine Land.

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