Tag Archives: ROAS

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.

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The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

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How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

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Google Shopping Automated Bidding: Max Clicks, Enhanced CPC & Target ROAS

Google announced three new automated bidding techniques and solutions within the Google Shopping campaigns console. These new options give you more options when setting your bids for your Google Shopping campaigns…

Google AdWords Adds Bidding Tools For Target CPA And Target ROAS

Target CPA Bid Simulator and target recommendations offer automated bidding suggestions.

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Google Analytics Adds Currency Conversion For AdWords Campaigns

Google announced on Google+ that Google Analytics will now will automatically convert your AdWords cost, CPC and ROAS figures to the currency you are using in your Google AdWords account…

Google Analytics AdWords Return on Ad Spend (ROAS) Report

Google quietly announced on Google+ a new AdWords metric available in Google Analytics named Return on Ad Spend (ROAS).

Return on Ad Spend (ROAS) is a metric that tells you how much revenue you bring in for each dollar spent with AdWords…

E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports by @seocompanymiami

If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company Google provides Google Analytics, a very robust platform designed to do just that. Google Analytics has some pretty amazing features which can easily keep track of your KPI’s such as Return on Ad Spend (ROAS/ROI) or Average Revenue per Transaction. I regularly hear business owners say they have no idea what their ROI is for their search marketing campaign. You don’t have to be a marketing whiz to find this information. This post will teach you how to pull a […]

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