Tag Archives: reviews

A technical argument for quality content

What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions. The post A technical argument for quality content appeared first on Search Engine Land.

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One Review Gets You Stars In The Google Local Pack

Typically, Google will not show star reviews in your local listing in the Google search results unless you have several reviews. If you have one review...

Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. The post Let’s make 2017 the year of honest reviews! appeared first on Search Engine Land.

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Improve search rankings and increase productivity with local marketing automation software

Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower...

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10 Unusual Sources for Customer & Competitor Insight by @IAmAaronAgius

Before making changes to your strategy, it’s important to take the time to gather customer insights—but from where? This article reviews 10 surprising ways to source those insights, power-up your growth, and improve customer engagement.

The post 10 Unusual Sources for Customer & Competitor Insight by @IAmAaronAgius appeared first on Search Engine Journal.

Google reviews schema guidelines to prohibit vulgar or profane language

Make sure your reviews don't contain profane or vulgar language. If they do, Google can remove your review rich snippets. The post Google reviews schema guidelines to prohibit vulgar or profane language appeared first on Search Engine Land.

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Google Reviews Markup Guidelines Now Disallows Profanity & Vulgar Language

Google's review markup guidelines now prohibit including profanity and/or vulgar language in your reviews...
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Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]

In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.

The post Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST] appeared first on Search Engine Journal.

What does the Consumer Review Fairness Act mean for consumers and online reviews?

Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites. The post What does the Consumer Review Fairness Act mean for consumers and online reviews? appeared first on Search Engine Land.

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Get answers to your marketing automation questions

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles...

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