Tag Archives: Reddit

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Reddit Launches New Promoted Posts for Mobile by @brentcsutoras

Reddit has a new Promoted Posts feature that lets users promote posts to all mobile users natively in their timeline.

The post Reddit Launches New Promoted Posts for Mobile by @brentcsutoras appeared first on Search Engine Journal.

Google: Link Wheels & Web 2.0 Google Tricks Probably Don’t Work

John Mueller from Google told one SEO on a Reddit thread that using “web 2.0 tricks” or “link wheeling” probably doesn’t work with Google these days. To be honest…

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Goodbye Facebook Pages, Hello Reddit! by @brentcsutoras

Reddit is continuing to grow and evolve. Here are five reasons it’s time to take a closer look at Reddit.

The post Goodbye Facebook Pages, Hello Reddit! by @brentcsutoras appeared first on Search Engine Journal.

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5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand?

If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase web traffic, boost visibility in Google SERPs, and earn the credibility you deserve.

The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities.  Once you know how to find them, you can craft the rest of your strategy around maximizing these opportunities.

In this article, I’ll go over five ways to identify featured snippet opportunities.

Use Google to identify potential snippets

Start looking for snippet opportunities by putting yourself in your audience’s shoes and thinking what questions you may want answers for.  Even boring industries have a large range of opportunities to answer questions in the featured snippets.

For instance, let’s say you are in the diamond industry. The very nature of this industry is filled with terminology people will search to get information about.

Doing a quick Google search like, “What is a girdle on a diamond” will showcase a Google featured snippet.

Hopefully the showcased content is yours. Under the snippet you will sometimes see a helpful note from Google, “People also ask.”

5 ways to identify potential featured snippets to rank for

These are the pressing questions your target audience wants answers for. You can dig a little deeper and even see who has the leading content for that question based query.

5 ways to identify potential featured snippets to rank for

Now that you see a few competitors, you can try to steal their snippet with a little more research and some snippable optimization.

Use SEMrush to snag competitor featured snippets

SEMrush is one of the most used online platforms for site analytics, and also a useful tool to identify Google Featured Snippets. You can use SEMrush to find your snippets, or use the platform to find your competitors’ snippets as well.

To check out your snippets, do an “Organic Research” search for your domain:

5 ways to identify potential featured snippets to rank for

Next, locate “Featured Snippet” on the right side of the page.

5 ways to identify potential featured snippets to rank for

You can also filter your snippable keywords using the “Advanced Filters” option, choosing Include – SERP Features – Featured Snippets.

5 ways to identify potential featured snippets to rank for

Once you’d identified snippets that your competitors rank for, you can optimize for those same terms.

As for identifying your own snippets, it allows you to find variations of relevant long tail keywords that you could also own, and find keyword clusters that you already have authority in and might be able to expand upon.

Look for questions on Quora

Given that the foundation of these snippets is answering who, what, why, when, where type questions, you’ll need inspiration for finding the questions your audience is asking.

To do so, you can use Q&A platforms like Quora to find them. This will help you compile a healthy list of potential blog topics for your Featured Snippet content marketing campaign.

For instance, let’s say you were a travel site looking to compete with Kayak, Expedia, and other dominating brands.

Type in a quick question with a few of your keywords:

5 ways to identify potential featured snippets to rank for

A nice dropdown of questions to choose from will suddenly appear right from the get-go, even before finishing your question.

You can also type in one or two keywords and find groups that may have snippet-worthy questions waiting for you to develop content around.

5 ways to identify potential featured snippets to rank for

Once in the group, you can poke around, follow certain questions. You can also find a nice list of other groups to the right you may want to check out.

5 ways to identify potential featured snippets to rank for

Next, you can use the on-page elements to optimize for the snippets as described here.

Find segmented questions on Answer the Public

Did you know that certain question words have a higher likelihood of being showcased as a snippet? That’s right: the question in question matters.

According to research by SEMrush, question based queries that begin with “how” or “what” are more snippable than when, where, why, and who.

This is valuable knowledge to have, but where do you find questions segmented into those respectable question words fast? Well, Answer the Public to the rescue.

Let’s say you want to earn a few SEO content snippets.

5 ways to identify potential featured snippets to rank for

Your search results for SEO will yield a ton of questions you can use for content. The best part is that you can focus on the “how” and “what” questions to increase your Featured Snippet chances.

5 ways to identify potential featured snippets to rank for

Find a variety of questions on Reddit

If you are searching for a wide range of questions for your daily blog, Reddit can be very useful. This online platform offers valuable insight for what questions are trending.

First, you will need to access the “askreddit” section of the platform:

5 ways to identify potential featured snippets to rank for

Once you are there, you can use the search feature to further segment your search based on your industry. Focus on generic keywords in order to get relevant questions.

5 ways to identify potential featured snippets to rank for

Once you’ve identified the questions, you can then focus on optimizing for those searches.

Ready for position zero?

Identifying potential Featured Snippet opportunities is the first step towards earning those coveted position ones. Make a list of all the question based queries you find using the above strategies, and begin optimizing your snippable content today.

How do you find featured snippet opportunities?

The Worst Thing About SEO Is…

There is a thread at Reddit discussing what the worst thing about SEO is. John Mueller of Google posted about it on Twitter saying the thread seems to imply that the worst thing about SEO is SEO…

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How to Successfully Market on Reddit [Webinar Recap]

If you have considered marketing your brand on Reddit, you have likely heard the horror stories. The AMAs gone astray or the sad attempt Pilot made at using a meme to promote their own brand. The horror stories are enough to scare away many a marketer. Here’s the thing – you CAN market on Reddit. But only if you approach the audience the way they like to be approached. This week, our SEJ ThinkTank webinar series welcomed back Brent Csutoras, the Chief Social Media Strategist for SEJ and a Redditor of more than a decade. If you are looking to succeed […]

The post How to Successfully Market on Reddit [Webinar Recap] appeared first on Search Engine Journal.

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How To Succeed: Marketing On Reddit [Webinar] by @dantosz

Unless you’ve been living under a marketing rock, you know social media can be an effective tool for brand building, driving leads, and even making sales. Yet, most brands are still afraid to use Reddit, one of the largest social media platforms. Which is understandable, because Redditors can be a tough crowd if you aren’t careful to speak their language and follow their rules. But, when it works, Reddit can be an extremely valuable social media marketing tool. It has been used successfully by brands like Amazon and Nissan, Maker’s Mark, and Transamerica. If you have ever considered using Reddit but didn’t know where […]

The post How To Succeed: Marketing On Reddit [Webinar] by @dantosz appeared first on Search Engine Journal.

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The Latest Social Media News from October 2016 by @thebigdebowski

October was a relatively mellow month in terms of social media updates, but that doesn’t mean there weren’t any noteworthy announcements. #RIPVine

The post The Latest Social Media News from October 2016 by @thebigdebowski appeared first on Search Engine Journal.

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Reddit News: Interest Targeting Coming to Reddit Ads and Spoiler Tags by @brentcsutoras

Reddit CEO Steve Huffman held an AMA style update through a self-post on /r/announcements yesterday, October 26, 2016, to announce a handful of new things they are working on, and also answer some questions. One particular update was worth noting, as they appear to be launching ‘Interest Targeting’ into Reddit Ads, which would “allow advertisers to target audiences based on a handful of predefined interests (e.g. sports, gaming, music, etc.), which will be informed by which communities they frequent. A targeted ad is more relevant to users and more valuable to advertisers.” It doesn’t appear to be available in the Ad […]

The post Reddit News: Interest Targeting Coming to Reddit Ads and Spoiler Tags by @brentcsutoras appeared first on Search Engine Journal.