Tag Archives: PR

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6 Content Strategies to Boost Your Digital PR & Link Building Success by @impressiontalk

Here are six kick-ass strategies you can incorporate into your marketing strategy for optimal content promotion and amplification success.

The post 6 Content Strategies to Boost Your Digital PR & Link Building Success by @impressiontalk appeared first on Search Engine Journal.

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5 Ways You Can Build Links Like a PR Pro by @tonynwright

Here's how to build links using time-worn media relations techniques that have been practiced for years by PR pros.

The post 5 Ways You Can Build Links Like a PR Pro by @tonynwright appeared first on Search Engine Journal.

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How Your Content Can Be Your Best PR by @alextachalova

In this article, you'll find link building strategies that will help you generate links through content creation and distribution.

The post How Your Content Can Be Your Best PR by @alextachalova appeared first on Search Engine Journal.

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The ONLY lesson from every social media brand fail example ever

Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.

After every such social media brand fail, we experience a familiar cycle. Somebody (or multiple somebodies) instantly shames them on social media. The brand (usually) apologizes. The world moves on.

Then a few days later, it happens. A respected industry publication publishes something like this:

X Social Media Lessons From [Brand’s] [Social Media Update About Whatever]

In 2016 – truly a year filled with disasters if there ever was one (and one best summed up by Vice in April after Prince died) – social media blunders still managed to spark swift and bitter outrage.

You see, apparently there are still some lessons that social media managers, directors, and coordinators need to learn.

I disagree. There’s only one lesson. But first…

May the Delete Button Be With You

At the end of the year we were treated to several “Top Social Media Fails of 2016” types of posts. Coming in at number one of just about everyone’s lists was Cinnabon.

In case you missed it, Cinnabon caused a big uproar on Twitter after tweeting what they considered to be a tribute to Carrie Fisher. The actress, who died that same day (Dec. 27), appeared as a image of her “Star Wars” likeness, Princess Leia, along with this message from Cinnabon: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.”

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A tasteful tribute? The Twitterverse didn’t agree.

Shortly thereafter, the tweet vanished. Cinnabon returned humbly to Twitter to say they were “truly sorry.”

Meanwhile, Cinnabon’s buns are as tasty as ever and people are still lining up to fill their bellies with tasty rolls at their local mall or airport.

PR lessons?

Look, your company at some point is going to screw up. An employee at your company will screw up – heck, maybe it will even be YOU who screws up.

Or some person outside your company, whether it’s an existing customer, former customer, or person who would have never been your customer anyway – is going to cause a lot of noise.

It will be scary. But don’t panic. Remember, negative reactions don’t have any more power than positive.

Some people will always get outraged. And these people will be as loud about their outrage as they can. Because it’s really about them, not you.

If you want to survive a tweet storm of negativity, follow this simple advice from comedian Ricky Gervais:

“Twitter? It’s like reading every toilet wall in the world. You mustn’t worry about it. It will send you mad.”

Will these poor brands survive the outrage?

What do Comcast, Bank of America, Mylan, McDonald’s, and Wells Fargo all have in common? Well, this year they were all named America’s Most Hated Companies for providing consistently terrible customer service or doing something the general public didn’t like.

But even some of the most beloved brands have done some incredibly questionable things, yet never make these sorts of lists.

Need we even mention the biggest social media disaster of them all? Hint: he was just elected President of the United States.

The only lesson

Here’s the real takeaway for marketers: a great product will always beat an epic brand fail. Customers who truly love you will overlook your faults because of self-justification.

They want to continue to view themselves as a special snowflake, which means doing the mental gymnastics of rationalization or simply ignoring the flaws of the brands they buy and love.

Any effects of what are often dubbed “social media disasters” are usually small and contained.

So make sure your product or service is good enough to withstand any mistakes you make on Twitter, Facebook, or other social networks. Build a loyal audience that loves you.

Earned engagement and fragmented audiences: kickstart your process in the enterprise

Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's process for testing content and expanding into valuable niche publications. The post Earned engagement and fragmented audiences: kickstart your process in...

Please visit Search Engine Land for the full article.

5 ways SEO and PR should be working together

When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. The post 5 ways SEO and PR should be working together appeared first on Search Engine...

Please visit Search Engine Land for the full article.

Google Employees Do Get PR Training For Webmaster Outreach

Yesterday, I did a one-on-one interview with former Google spam fighter, Murat Yatagan (@muratyatagan), on Google+. Murat hasn't worked at Google in about a year, but he was very involved in spam fighting and webmaster outreach...

Google: We See Links In Text But Do Not Pass PageRank

Google's John Mueller said on Twitter that Google will see links on a page that are not hyperlinks, they will consider them links, but will not pass any PageRank or link signals to the link. John wrote "we can pick up links from text too, but they don't pass PR...