Tag Archives: Pauline Jakober

What happens when Google pushes into branding and messaging?

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post What happens when Google pushes into branding and messaging? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

3 ways in-house do-it-yourselfers can prepare for PPC management

So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. The post 3 ways in-house do-it-yourselfers can prepare for PPC management appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Why all search ads seem the same (and what you can do about it)

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. The post Why all search ads seem the same (and what you can do about it) appeared first on Search...

Please visit Search Engine Land for the full article.

3 mysterious and scary ways AdWords budget creep can happen to you

Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. The post 3 mysterious and scary ways AdWords budget creep can happen to you appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed. The post Updating your SEM toolbox with new, shiny tools –- SMX East...

Please visit Search Engine Land for the full article.

So we have 45 more characters in AdWords text ads… Now what?

Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The post So we have 45 more characters in AdWords text ads… Now what? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

3 common mistakes made in do-it-yourself PPC

Trying to manage your business's paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid. The post 3 common mistakes made in do-it-yourself PPC appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

12 things successful PPC managers do in the morning

How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it's all about learning good habits and describes her agency's daily morning routine. The post 12 things successful PPC managers do in the morning appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

PPC skeptics: Are you one of these 6 types?

You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. The post PPC skeptics: Are you one of these 6 types? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.