Tag Archives: Patrick Stox

1,000 ways to redirect

What's in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts. The post 1,000 ways to redirect appeared first on Search Engine Land.

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Easy visualizations of PageRank and Page Groups with Gephi

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land.

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Broken link building made easy

Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities. The post Broken link building made easy appeared first on Search...

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Fun with robots.txt

Columnist Patrick Stox provides some dos and don'ts for creating your robots.txt file -- along with examples of companies who have gotten creative with their files. The post Fun with robots.txt appeared first on Search Engine Land.

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The myth of the duplicate content penalty

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. The post The myth of the duplicate content penalty appeared first on Search Engine Land.

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Fixing historical redirects using Wayback Machine APIs

Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API. The post Fixing historical redirects using Wayback Machine APIs appeared first on Search Engine...

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How to get the old Google Keyword Planner volume data

Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. The post How to get the old Google Keyword Planner volume data appeared first on Search Engine Land.

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SEO is as dirty as ever

Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. The post SEO is as dirty as ever appeared first on Search Engine Land.

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What is quality content?

Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry. The post What is quality content? appeared first on Search Engine Land.

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The true value of technical SEOs

While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry's future. The post The true value of technical SEOs appeared first on Search Engine Land.

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