Tag Archives: Patrick Stox

Designing content for the mobile-first index

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's easy to read on a smaller screen? Columnist Patrick Stox has some ideas. The post Designing content for the mobile-first index appeared first on Search...

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What you need to know about Referrer Policy

Seeing some confusing referrer data in your analytics program? It might be the result of an issue with 'noreferrer.' Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. The post What you need to know about Referrer...

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Canonical tags are easy, right? What’s the worst that could happen?

Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. The post Canonical tags are easy, right? What’s the worst that could happen? appeared first on Search Engine Land.

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1,000 ways to redirect

What's in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts. The post 1,000 ways to redirect appeared first on Search Engine Land.

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Easy visualizations of PageRank and Page Groups with Gephi

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land.

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Broken link building made easy

Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities. The post Broken link building made easy appeared first on Search...

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Fun with robots.txt

Columnist Patrick Stox provides some dos and don'ts for creating your robots.txt file -- along with examples of companies who have gotten creative with their files. The post Fun with robots.txt appeared first on Search Engine Land.

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The myth of the duplicate content penalty

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. The post The myth of the duplicate content penalty appeared first on Search Engine Land.

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Fixing historical redirects using Wayback Machine APIs

Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API. The post Fixing historical redirects using Wayback Machine APIs appeared first on Search Engine...

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How to get the old Google Keyword Planner volume data

Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. The post How to get the old Google Keyword Planner volume data appeared first on Search Engine Land.

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