Tag Archives: Patrick Stox

What people get wrong about keyword cannibalization

Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue.

The post What people get wrong about keyword cannibalization appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Patrick Stox: The Search Community Honors You

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.

Patrick Stox is 34 years old and lives in Raleigh, North Carolina with his wife Xatli…

Canonical tags gone wild

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

The post Canonical tags gone wild appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Designing content for the mobile-first index

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas.

The post Designing content for the mobile-first index appeared first on Search…



Please visit Search Engine Land for the full article.

What you need to know about Referrer Policy

Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.

The post What you need to know about Referrer…



Please visit Search Engine Land for the full article.

Canonical tags are easy, right? What’s the worst that could happen?

Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.

The post Canonical tags are easy, right? What’s the worst that could happen? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

1,000 ways to redirect

What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts.

The post 1,000 ways to redirect appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Easy visualizations of PageRank and Page Groups with Gephi

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure.

The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Broken link building made easy

Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.

The post Broken link building made easy appeared first on Search…



Please visit Search Engine Land for the full article.

Fun with robots.txt

Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files.

The post Fun with robots.txt appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.