Tag Archives: Paid Search

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When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk

Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords.

Learn what this means for your account, what actions you should and hear from the industry experts what they really think.

The post When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk appeared first on Search Engine Journal.

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How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.

The post How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer appeared first on Search Engine Journal.

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Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern

On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.

The post Bing to Further Remove Restrictions on the Use of Trademarks as Keywords by @MattGSouthern appeared first on Search Engine Journal.

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Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern

Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.

The post Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords by @MattGSouthern appeared first on Search Engine Journal.

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Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern

Larry Kim, founder of PPC software company WordStream, is leaving the company he’s been growing for over a decade to focus on building a new startup.

The post Founder Larry Kim Leaves WordStream to Build a New Startup by @MattGSouthern appeared first on Search Engine Journal.

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Google’s Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthern

According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.

The post Google’s Share of Search Ad Market Projected to Grow to 80% by 2019 by @MattGSouthern appeared first on Search Engine Journal.

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6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin

Here's how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.

The post 6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin appeared first on Search Engine Journal.

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6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin

Here's how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.

The post 6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin appeared first on Search Engine Journal.

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Bing Ads Editor Now Available for Mac Users by @MattGSouthern

Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.

The post Bing Ads Editor Now Available for Mac Users by @MattGSouthern appeared first on Search Engine Journal.

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Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC

Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider when making this decision to increase the chances of making the right choice!

The post Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC appeared first on Search Engine Journal.