Tag Archives: Paid Search

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Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras

Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.

The post Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras appeared first on Search Engine Journal.

Google: Organic & Paid Search Policies Don’t Always Match

As you know, there are two massive arms at Google - the organic search team and the paid search team. Organic and paid often have strict rules...
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Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern

Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.

The post Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern appeared first on Search Engine Journal.

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Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern

Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30.

The post Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern appeared first on Search Engine Journal.

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Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.

The post Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern appeared first on Search Engine Journal.

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Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern

Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.

The post Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern appeared first on Search Engine Journal.

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Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern

Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.

The post Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern appeared first on Search Engine Journal.

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7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr

Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This article will cover seven of the most effective strategies for improving your AdWords performance.

The post 7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr appeared first on Search Engine Journal.

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When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk

Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means for your account and what actions you should take, and hear what industry experts really think.

The post When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk appeared first on Search Engine Journal.

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How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.

The post How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer appeared first on Search Engine Journal.