Tag Archives: Paid Search Column

Google’s new custom intent audiences and you

Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns. The post Google’s new custom intent audiences and you appeared first on Search Engine Land.

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The lowdown on driving app downloads with Universal App campaigns

Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns. The post The lowdown on driving app downloads with Universal App campaigns appeared first on Search Engine Land.

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Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land.

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Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land.

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The importance of targeting branded searches

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land.

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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy. The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on...

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PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete -- but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients. The post PPC agencies will play these 4...

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Auction Insights 3: The final script

Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing. The post Auction Insights 3: The final script appeared first on Search Engine Land.

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How your website redesign can sabotage your paid search efforts

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. The post How your website redesign can sabotage your paid search efforts appeared first on Search Engine Land.

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2-step methodology for dealing with PPC performance downturns

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search...

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