Tag Archives: Paid Search Column

Invest in a killer PPC campaign by using these smart budget strategies

Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success. The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land.

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How to build a stronger, more effective PPC team

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.

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Optimizing for quality score is a best practice, except when it’s not. Here’s why.

Contributor Amy Bishop explains that improving quality score shouldn't be a goal in itself, but solely a means to achieve your business goals. How to tell when it's worth focusing on and when it's not. The post Optimizing for quality score is a best practice, except when it’s not. Here’s why....

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6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

Give the gift of Adwords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts. The post 6 AdWords strategies businesses can use to make love, not war on Valentine’s Day appeared first on Search Engine Land.

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What’s going on with Google brand CPC?

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain. The post What’s going on with Google brand CPC? appeared first on Search Engine Land.

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What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. The post What the ROAS? A practical guide to improving return on ad spend appeared first on Search Engine Land.

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5 New Year’s resolutions for your PPC campaigns

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond. The post 5 New Year’s resolutions for your PPC campaigns appeared first on Search Engine Land.

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Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies. The post Side by side: Comparing two performance marketing tools/agencies appeared first on Search Engine Land.

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15 PPC pro tips for writing text ads

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land.

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3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land.

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