Tag Archives: Paid Search Column

Disclosure and transparency: The agency/client relationship twins

Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land.

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2017 growth hacks: Use affiliates to improve PPC reach

In this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. The post 2017 growth hacks: Use affiliates to improve PPC reach appeared first on Search Engine Land.

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Breaking down silos in e-commerce retail

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. The post Breaking down silos in e-commerce retail appeared first on Search Engine Land.

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Apple Search Ads: Still tapping after 6 months of testing

Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative aspects. The post Apple Search Ads: Still tapping after 6 months of testing appeared first on Search Engine Land.

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Optimize your AdWords account with these hidden gems

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for. The post Optimize your AdWords account with these hidden gems appeared first on Search Engine Land.

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How to effectively segment accounts with multiple locations

What's the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. The post How to effectively segment accounts with multiple locations appeared first on...

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This script creates Google Slides with AdWords data to automate your presentation-making

Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. The post This script creates Google Slides with AdWords data to...

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Google testing list format for AdWords enhanced sitelinks

The test displays four enhanced sitelinks with a smaller font size used in the links. The post Google testing list format for AdWords enhanced sitelinks appeared first on Search Engine Land.

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How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land.

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Got amazing content but no leads? 5 ways to rethink your paid strategy

Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. The post Got amazing content but no leads? 5 ways to rethink your paid strategy appeared first on Search...

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