Tag Archives: paid search campaigns

Placed introduces offline attribution for paid search campaigns

An early test delivered 4x return on ad spend when store visits reported. The post Placed introduces offline attribution for paid search campaigns appeared first on Search Engine Land.

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How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land.

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2017 SEM growth hacks: Gain monster paid search growth using competitive data

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. The post 2017 SEM growth hacks: Gain monster paid...

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5 steps to success for low-conversion-volume accounts in AdWords

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. The post 5 steps to success for low-conversion-volume accounts in AdWords...

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Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. The post Should you bother rewriting your ads? appeared first on...

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12 Ways to Optimize a Paid Search Campaign – and What Matters Most by @PPCJoeC

Managing and optimizing PPC campaigns can be a daunting task. Learn the different ways to optimize paid search campaigns and which might be most important to your number one goal.

The post 12 Ways to Optimize a Paid Search Campaign – and What Matters Most by @PPCJoeC appeared first on Search Engine Journal.

Uncover hidden potential in your paid search and shopping campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. The post Uncover hidden potential in your paid search and shopping campaigns appeared first on Search Engine Land.

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Are there PPC monsters lurking inside your paid search account?

Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. The post Are there PPC monsters lurking inside your paid search account? appeared first on Search Engine...

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International PPC: How to deal with currency fluctuations

If you run paid search campaigns in multiple countries, you'll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on...

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The great account structure debate at SMX West 2016

How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods. The post The great account structure debate at SMX West 2016 appeared first on Search Engine Land.

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