Tag Archives: page speed

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How to Beat Google’s Mobile Page Speed Benchmarks by @bsmarketer

Here's how to beat Google's industry mobile page speed benchmarks to gain more search visibility and revenue.

The post How to Beat Google’s Mobile Page Speed Benchmarks by @bsmarketer appeared first on Search Engine Journal.

Images: Your easiest page speed win

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Baidu becomes Google’s biggest ally in mobile page speed

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. The post Baidu becomes Google’s biggest ally in mobile page speed...

Please visit Search Engine Land for the full article.
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“Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] by @rinadianewrites

Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.

The post “Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.

Mobile page speed is important, but not (yet) for SEO

Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. The post Mobile page speed is important, but not (yet) for SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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Google: New Industry Benchmarks for Mobile Page Speed by @MattGSouthern

Google has released a new report illustrating the latest industry benchmarks for mobile page speed. How does your site stack up?

The post Google: New Industry Benchmarks for Mobile Page Speed by @MattGSouthern appeared first on Search Engine Journal.

All you need to master your site speed without getting overwhelmed

Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation.

These easy-to-use tools will help you solve the problem.

Despite what some people may think, site speed is not a purely technical issue. Marketers have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on.

Fixing the page load time issue is not that easy though. It does take come development budget and good diagnostics tools. Luckily, I can help you with the latter:

Page Speed Insights

Google’s Page Speed Insights measures your page speed and provides PageSpeed suggestions to make your web site faster.

The PageSpeed Score ranges from 0 to 100 points. A score of 85 or above means your page speed is optimal. The tool distinguishes two main criteria: How fast your page above-the-fold loads and how fast the whole page loads. Each page is tested for mobile and desktop experience separately.

Each PageSpeed suggestion is rated based on how important it is.

Pingdom

Pingdom monitors your site and reports if your site seems slow or down. It operates a network of over 60 servers to test your website from all over the world, which is very important for a global business website because your server location effects in which parts of the world your site reports well.

Pingdom also has a free tool you can test here. While Pingdom is mostly known as Uptime monitoring solution (you can read about Uptime here), it also does performance monitoring.

Because I monitor a lot of metrics for many websites, I use Cyfe to integrate Pingdom stats into my website monitoring dashboard:

All you need to master your site speed without getting overwhelmed

WP Super Cache

WP Super Cache turns your dynamic WordPress blog pages into static HTML files for the majority of your users. This way your web server serves static files instead of processing the heavier WordPress PHP scripts.

This plugin will help your server cope with traffic spikes. It makes the pages faster to load, and stops those traffic overloads from happening in the case of a viral hit.

If you operate a huge database-driven website, a better solution for you would be setting up a content delivery network.

Incapsula

Speaking of your website being slow in remote parts of the world, Incapsula is a premium tools helping you to solve that problem. The platform offers a reliable Content Delivery Network, i.e. a network of servers all over the world allowing your site visitors to load files from the server located closer to them.

This means your site is fast wherever your future customers choose to load it from.

If you want to know more about how CDN works, here’s a very good resource to read and bookmark.

All you need to master your site speed without getting overwhelmed

Compressor.io

Compressor.io is a handy tool to optimize your image size to allow for faster page load. As most of web pages have images these days, this is a must-bookmark and use tool.

Compressor.io reduces the size of your images while maintaining a high quality. You’ll be surprised to find no difference in your images before and after compression.

The tool supports the following image formats: .jpg, .png, .gif, .svg. I have found it invaluable to animated GIF compression because all the tools I use produce really huge images.

All you need to master your site speed without getting overwhelmed

The tool is absolutely free and there’s no need to register to use it. Your files will be stored on the servers for 6 hours and then deleted, so don’t forget to download your optimized images!

Have I missed any essential tool or resource? Please add a comment below!

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All you need to master your site speed without getting overwhelmed

Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation.

These easy-to-use tools will help you solve the problem.

Despite what some people may think, site speed is not a purely technical issue. Marketers have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on.

Fixing the page load time issue is not that easy though. It does take come development budget and good diagnostics tools. Luckily, I can help you with the latter:

Page Speed Insights

Google’s Page Speed Insights measures your page speed and provides PageSpeed suggestions to make your web site faster.

The PageSpeed Score ranges from 0 to 100 points. A score of 85 or above means your page speed is optimal. The tool distinguishes two main criteria: How fast your page above-the-fold loads and how fast the whole page loads. Each page is tested for mobile and desktop experience separately.

Each PageSpeed suggestion is rated based on how important it is.

Pingdom

Pingdom monitors your site and reports if your site seems slow or down. It operates a network of over 60 servers to test your website from all over the world, which is very important for a global business website because your server location effects in which parts of the world your site reports well.

Pingdom also has a free tool you can test here. While Pingdom is mostly known as Uptime monitoring solution (you can read about Uptime here), it also does performance monitoring.

Because I monitor a lot of metrics for many websites, I use Cyfe to integrate Pingdom stats into my website monitoring dashboard:

All you need to master your site speed without getting overwhelmed

WP Super Cache

WP Super Cache turns your dynamic WordPress blog pages into static HTML files for the majority of your users. This way your web server serves static files instead of processing the heavier WordPress PHP scripts.

This plugin will help your server cope with traffic spikes. It makes the pages faster to load, and stops those traffic overloads from happening in the case of a viral hit.

If you operate a huge database-driven website, a better solution for you would be setting up a content delivery network.

Incapsula

Speaking of your website being slow in remote parts of the world, Incapsula is a premium tools helping you to solve that problem. The platform offers a reliable Content Delivery Network, i.e. a network of servers all over the world allowing your site visitors to load files from the server located closer to them.

This means your site is fast wherever your future customers choose to load it from.

If you want to know more about how CDN works, here’s a very good resource to read and bookmark.

All you need to master your site speed without getting overwhelmed

Compressor.io

Compressor.io is a handy tool to optimize your image size to allow for faster page load. As most of web pages have images these days, this is a must-bookmark and use tool.

Compressor.io reduces the size of your images while maintaining a high quality. You’ll be surprised to find no difference in your images before and after compression.

The tool supports the following image formats: .jpg, .png, .gif, .svg. I have found it invaluable to animated GIF compression because all the tools I use produce really huge images.

All you need to master your site speed without getting overwhelmed

The tool is absolutely free and there’s no need to register to use it. Your files will be stored on the servers for 6 hours and then deleted, so don’t forget to download your optimized images!

Have I missed any essential tool or resource? Please add a comment below!

Google On Measuring Speed: Page Speed Insights & Plain Old Response Time

Gary Illyes from Google was asked on Twitter how SEOs and webmasters should measure their page speed. The question was "when ranking pages on speed does google base it on factors such as those in page speed insights or pure response speed...
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Cost-Effective Ways to Create Content and New Content Trends for 2017

When it comes to making the most out of your SEO budget, content and page speed matter. Here are cost-effective ways of creating custom content and improving page speed straight from the experts.

The post Cost-Effective Ways to Create Content and New Content Trends for 2017 appeared first on Search Engine Journal.