Tag Archives: Online Marketing

A Survival Guide For The Overwhelmed Online Marketer by @stoneyd

There are countless things to do to build a strong web presence. This is an online marketing survival guide highlighting the most important aspects.

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How I Increased Website Traffic by 644,575 Visitors in One Month by @barriesmithii

Looking to increase your website traffic? Find out how this website increased its traffic by 644,575 visitors in one month by laying out 4 objectives and using 3 key content ideas.

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5 Sources of Online Traffic You’ve Never Heard Of by @krnshrm

Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic. The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online traffic you’ve probably […]

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How Link Building Complements Other Online Marketing Strategies

I’ve always believed an online marketing campaign can only succeed by using a healthy mixture of several different tactics. I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for failure. Not every webmaster is eager to link to other websites, and it can be a long time before you see positive impacts. So I would never suggest an exclusive focus on link building for your online marketing efforts, but I would also never suggest an exclusive focus on PPC, content marketing, email marketing, etc. Why […]

Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

Read to the end of this blog post to receive $1 million! Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. What is a Call-to-Action in Marketing? Your call to action is the part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page. The simplest […]

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Google Ireland Online Marketing Strategy Event

Google announced on the Google Webmaster Google+ account that they are hosting a series of Hangouts on Air to teach small and medium businesses how to develop an online marketing strategy…

Digital #Marketing 101: This is Why Your Website is Not Converting by @Rocco_Zebra_Adv

Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns. Too often, people forget sales and conversions are just the tip of the iceberg in a long and complex system called the sales funnel. This article will focus on explaining what makes a successful online marketing strategy and will hopefully help you increase the return on your marketing investment. Is Your Online Marketing Strategy Well Planned Out? Online marketing strategies serve as the engine of a business. They should generate qualified leads via your website, which means making a mistake can […]

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6 Effective AdWords Optimization Techniques for Beginners by @AndrewLolk

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as well. We often have prospective clients calling us asking about the latest feature from Google. In their mind, all they need to do is to optimize their Ad Sitelinks because now they are a factor in the Quality Score equation. Or they might just need us to write mobile ads and then they will take it from there. However, when we open […]

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The Ultimate Guide to Competing with Content by @mvolpe

I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K. Rowling novels, so you can’t just craft a single blog post or video and think you’re done with your content strategy and execution. Winning with content starts with the recognition that you need to earn people’s attention, not rent it. To earn attention, you need a content strategy that is truly remarkable, deeply relevant, and easily accessible to your target audience. […]

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Automated Tools To Help Local Businesses Tackle Online Marketing

When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local…



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