Tag Archives: Mona Elesseily

Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land.

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5 strategies to improve your ad copy

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land.

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What’s love got to do with Valentine’s Day?

Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish. The post What’s love got to do with Valentine’s Day? appeared first on Search Engine Land.

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Ad extensions for the entire decision journey

How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice. The post Ad extensions for the entire decision journey appeared first on Search Engine Land.

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Expanded text ads that kick butt

Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations. The post Expanded text ads that kick butt appeared first on Search Engine Land.

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The 7 best ad and landing page elements to boost online conversions

How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice. The post The 7 best ad and landing page elements to boost online conversions appeared first on Search Engine Land.

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Better in-store attribution is here

Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google's innovations in this area and how they might be expanded in the future. The post Better in-store attribution is here appeared first on Search...

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3 upcoming trends in paid search

What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world. The post 3 upcoming trends in paid search appeared first on Search Engine Land.

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How To Apply Neuroscience Principles To Your Landing Pages

By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs. The post How To Apply Neuroscience Principles To Your Landing Pages appeared first on Search Engine Land.

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7 Mobile Landing Page Tips You Can Implement Tomorrow!

So you've set up your mobile PPC campaigns, but are these searchers converting? Columnist Mona Elesseily shares her tips for getting the most from your mobile landing pages. The post 7 Mobile Landing Page Tips You Can Implement Tomorrow! appeared first on Search Engine Land.

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