Tag Archives: Mobile Marketing

Why one e-commerce company is going all-in on AMP (Hint: conversions)

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope. The post Why one e-commerce company is going all-in on AMP (Hint: conversions) appeared first on Search Engine Land.

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No more ‘OK Google’: Cortana can now be the default assistant on Android

It's Cortana you'll get when you long-press on the home button. The post No more ‘OK Google’: Cortana can now be the default assistant on Android appeared first on Search Engine Land.

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Setting up and testing AMP for WordPress: A quick 7-step guide

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. The post Setting up and testing AMP for WordPress: A quick 7-step guide appeared first on Search Engine Land.

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Google’s mobile-first index likely not coming until 2018 at earliest

At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first index. The post Google’s mobile-first index likely not coming until 2018 at earliest appeared first on Search Engine Land.

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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. The post Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product appeared first on Search Engine Land.

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Is AMP the answer to format fragmentation?

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. The post Is AMP the answer to format fragmentation? appeared first on Search Engine Land.

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Business profile and review best practices from TripAdvisor and Yelp

Businesses that complete their profiles see 5x the customer leads each month. The post Business profile and review best practices from TripAdvisor and Yelp appeared first on Search Engine Land.

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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their...

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Simple tips to get your app indexed, ranked & installed

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land.

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Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.

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