Tag Archives: Mobile Marketing

Mobile-first updates from SMX East

What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content. The post Mobile-first updates from SMX East appeared first on Search Engine Land.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17. The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land.

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land.

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How the Russian search market looks now

Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google's recent move to come into compliance with Russian competition law. The post How the Russian search market looks now appeared first on Search Engine Land.

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages. The post Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages appeared first on Search Engine Land.

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AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land.

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Apple Search Ads: Still tapping after 6 months of testing

Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative aspects. The post Apple Search Ads: Still tapping after 6 months of testing appeared first on Search Engine Land.

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Designing content for the mobile-first index

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's easy to read on a smaller screen? Columnist Patrick Stox has some ideas. The post Designing content for the mobile-first index appeared first on Search...

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How to tell whether a site is adaptive or responsive

Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites. The post How to tell whether a site is adaptive or responsive appeared first on Search Engine Land.

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AMP for Advanced SEOs: SMX Advanced insights

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP). The post AMP for Advanced SEOs: SMX Advanced insights appeared first on Search Engine Land.

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