Tag Archives: Mobile Marketing

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

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Four new search trends in mobile app discovery

Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.

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The lowdown on driving app downloads with Universal App campaigns

Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.

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AMP: A case for websites serving developing countries

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.

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Mobile-first updates from SMX East

What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17.

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand.

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How the Russian search market looks now

Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

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AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its network.

The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land.



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