Tag Archives: Microsoft

SearchCap: Google’s SEO guide, Microsoft outings app & data SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Microsoft’s new Outings app aims to help travelers find their next destinations

Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.

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11 Places You Can Learn Microsoft Excel for Free by @LarryKim

Prepare to understand Excel like you never have before. Here are 11 places you can learn Microsoft Excel for free.

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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

LinkedIn sessions increased again by more than 20 percent.

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Google is the World’s 2nd Most Valuable Brand in 2017 by @MattGSouthern

Google has maintained its position ahead of competitor Microsoft, but was unable to top Apple.

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Bing to Focus on PC Search Market After Losing Deal With Apple by @MattGSouthern

According to the Microsoft CEO, Bing is going to refocus its efforts on the PC search market.

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Bing To Crawl Web For PWAs For Inclusion In Windows App Store?

Ryan Hayes posted on Twitter that Microsoft Bing will be crawling the web for PWAs and will then decide to “auto-ingests quality” PWAs into the Windows store. He posted this based on what Microsoft said at the Microsoft Edge Web Summit…

After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.

The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.



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SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Voice search: A digital space race

Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade.

It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion’ taking place.

It’s clear why the topic has garnered so much interest; not only do voice assistants seem to tally with what many of us grew up thinking the ‘future’ would look like (essentially an episode of the Jetsons), but they also herald the first real shake-up for the search industry since the launch of the first SERP way back in 1996.

Google currently holds a dominant position in the western search market, but even it needs to continue growing. Voice search, and the increased number of queries this would deliver if widely adopted, could provide that growth.

For the competition, who hold a combined 20% of the global search market share to Google’s 79.8%, voice search presents a fantastic opportunity to gain some ground and perhaps even prevent another search monopoly in this relatively new arena.

By gaining control of the voice search market, and providing integrated, seamless device solutions, companies like Amazon and Apple could convince users to purchase more of their hardware. Moreover, Baidu’s speech recognition levels are the highest within this global competitor set, which could provide a platform for them to expand beyond their native China.

From an optimistic viewpoint, voice search technology has the potential to revolutionize how we source information, how we communicate, and even how we live our lives.

Nonetheless, the path to voice search becoming ubiquitous and, perhaps most importantly to marketers, monetizable is not a straightforward one. With so many technical and practical challenges remaining it would be prudent to avoid being overly hasty in making proclamations that 2017 will be “The Year of Voice Search”.

A study by Forrester indicates that most people are still not using voice search at all. Speech recognition needs to reach around 99% accuracy before the user experience is good enough that people might adopt voice search more widely. Monetizing what is majoritively still a screen-free interaction remains a significant challenge for search engines.

That said, with the combined might (and investment) of the world’s tech giants behind it, all the signs point to voice search gaining traction with consumers through 2017 and beyond.

So who are the major players taking a stab at it? Our playful infographic highlights takes a look at why Google, Amazon, Microsoft and co. might be so keen to steal a march, and where their respective advantages and disadvantages might place them in this voice search ‘space race’.

Click the image to view the infographic as a PDF.

Infographic created by Malena Finguerut, content and marketing specialist at Croud, and graphic designer Chelsea Herbert