Tag Archives: marketers

Are you keeping up with the increasing demands of content marketing today?

Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. Mobile has changed how marketers communicate with their audiences. What’s different with mobile compared to older mediums is the frequency and mindset of consumers. People are in discovery mode on...

Please visit Search Engine Land for the full article.

How AI will shape the future of search

Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers. The post How AI will shape the future of search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Mapping keywords to the buyer journey in SEO

Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. The post Mapping keywords to the buyer journey in SEO...

Please visit Search Engine Land for the full article.
5512014.gif

Best Practices for Setting Up Meta Robots Tags and Robots.txt by @grybniak

Technical SEO can be tricky. Really, learning how to use all of these meta robots tags, robots.txt and sitemap.xml files is pretty daunting, especially for digital marketers who are more focused on strategy and content. In this short guide, you will find useful tips and tricks on how to deal with robots.txt and meta robots tags. Read on to learn more!

The post Best Practices for Setting Up Meta Robots Tags and Robots.txt by @grybniak appeared first on Search Engine Journal.

5506130.gif

How to Recover From Google’s Mobile Interstitials Penalty by @ChandalN

The road to ranking recovery isn't always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past updates before giving actionable advice on how to recover from Google's mobile interstitials penalty now.

The post How to Recover From Google’s Mobile Interstitials Penalty by @ChandalN appeared first on Search Engine Journal.

5502043.gif

Last Month in Social Media: Updates from February 2017 by @thebigdebowski

February was a relatively mellow month in the social media world. Facebook only had a few, while smaller players like Pinterest and YouTube had several as well. Snapchat’s IPO also provided a variety of enlightening data for marketers to use. Here are some of the top social media updates from February 2017.

The post Last Month in Social Media: Updates from February 2017 by @thebigdebowski appeared first on Search Engine Journal.

Intro to Agile Marketing: Work faster and smarter by changing how you work

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market...

Please visit Search Engine Land for the full article.

Can we machine-learn Google’s machine-learning algorithm?

As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day. The post Can we...

Please visit Search Engine Land for the full article.
data-studio.png

How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts.

So what is Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?

Data Studio: A brief recap

Data Studio was launched in beta as part of Google’s Analytics 360 suite in May 2016. The aim of the platform was (and remains) clear: to provide Analytics users with an intuitive, shareable dashboard solution that allows them to make sense of their data.

Its functionality reflects this purpose. Users can drag and drop a range of graphs and charts onto a blank canvas, then populate them using the dimensions, metrics and goals from their GA account. As such, anyone familiar with Google Analytics should be able to create polished, professional dashboards to help inform their business decisions.

Data Studio delivers on that promise, but the restrictive 5 dashboard limit and a lack of platform integrations curbed its widespread uptake last year beyond the expensive 360 Suite.

However, these recent announcements go some way to creating a solution with universal appeal.

Data Studio integrations

Following the announcement of Search Console integration and enhanced MCC support, the list of connectors (connections to a specific type or source of data) now looks as follows:

How do the recent updates to Google Data Studio benefit marketers?

Marketers who have adopted the full suite of Google products will find a wide variety of new opportunities for data analysis and reporting here. The addition of Search Console support brings SEO into the fold too, adding the capability to show keyword-level performance through impression, clicks and CTR data.

Furthermore, the MCC updates provide two new benefits:

  • Users can now select up to 75 sub-accounts to include within their dashboard, rather than having to connect the whole account
  • Currency fields are removed if they differ across sub-accounts, removing some of the difficulties seen when Google aggregates multiple currencies into one report.

How do the recent updates to Google Data Studio benefit marketers?

The addition of Search Console support to Google Data Studio adds the capability to show keyword-level performance through impression, clicks and CTR data

But what about non-Google products? Do they integrate with Data Studio?

Yes, albeit in a slightly roundabout fashion.

Eagle-eyed readers may have noticed Google Sheets among the list of available connectors. So if data from Facebook, for example, is scheduled to export automatically to Sheets, this information will then be included within your Data Studio dashboard quite seamlessly.

How do the recent updates to Google Data Studio benefit marketers?

Although not as direct an integration as other enterprise-level reporting suites can provide, this is still a hugely beneficial capability. Moreover, the customizable, intuitive nature of Data Studio should make up for this inefficiency among a large user base.

Does this mean the democratization of data analysis?

At a basic level, it might do – and this is a platform designed to engage novices, after all.  But if the improvements keep coming at the recent pace, we could be looking at a very powerful contender for more advanced data analysts too.

These highly customizable reports also allow users to circumvent many of the inefficiencies that arise from searching in GA to collect data, synthesize it and then produce compelling visualizations.

This is clearly good news for marketers and business owners alike, removing some of the barriers to entry for useful, everyday data analysis.

[Reminder] Upcoming Webinar: 5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry....

Please visit Search Engine Land for the full article.