Tag Archives: marin software

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Mystified by martech? Introducing the ClickZ Buyers Guide series

Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.

The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer reviews.

This will be the first in a series of guides created using the collective knowledge of the ClickZ and Search Engine Watch communities to help our readers arrive at more informed technology decisions.

The modern martech landscape is complex and competitive, making it difficult for marketers to cut through the noise and select the right technology partners.

Our buyers guides are created with the objective of providing a clear view on the areas in which vendors excel, in order to allow our readers to establish successful relationships with the most suitable platforms.

What sets our guides apart is the use of a customer survey to hear directly from current clients of each software package. For the bid management tools guide, we received more than 1,600 survey responses, which has provided a wealth of valuable data across our six assessment categories.

 Graphs in the report are interactive to allow comparison.

The series of guides begins with bid management tools because of the importance these technologies hold in the modern martech stack. Along with deriving maximum value from the $92 billion spent annually on paid search worldwide, these platforms also help marketers manage their display advertising and social budgets, with some even providing support for programmatic TV buying.

This creates a varied landscape of vendors, with some focusing on the core channels of Google and Facebook, and others placing bets on the potential of the likes of Amazon to provide a real, third option for digital ad dollars.

Though the vendors we analyzed share much in common, there are subtle distinctions within each that make them suitable for different needs. A combination of customer surveys, vendor interviews, and expert opinion from industry veterans has helped us to draw out these nuances to create a transparent view of the current market.

Within the guide, you will gain access to:

  • Tips on building a business case for investing in a bid management platform
  • Questions to ask of potential bid management tool partners
  • Profiles of the six vendors we analyzed
  • The ClickZ and Search Engine Watch customer survey results

Follow this link to download the Bid Management Tools Buyers Guide on Search Engine Watch.

 

Next #SEJThinkTank Webinar: Turning Online Browsers into Buyers w/Marin Software by @dantosz

Join SEJ ThinkTank and Marin Software for a sponsored webinar to learn easily implemented strategies that will set you on the path to online retail success.

The post Next #SEJThinkTank Webinar: Turning Online Browsers into Buyers w/Marin Software by @dantosz appeared first on Search Engine Journal.

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the…



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Last Chance to Enter the SocialPro Biggest Social Geek Contest

Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software. The contestant who can answer the most questions in the shortest amount of time will win the grand prize – a flight and hotel accommodations for two to Marketing Land’s SocialPro conference in Las Vegas,…



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Free Trip To SMX – Win The Biggest Search Geek Contest!

Enter the 7th Annual SMX West Biggest Search Geek Contest, sponsored by Marin Software. The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in…



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30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions. The study also concludes that the mobile conversion trend is consistent across all channels. Similar increases were recorded for search, social, and display […]

The post 30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern appeared first on Search Engine Journal.

SPONSOR MESSAGE: The Display Retargeting Planning Guide

Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment…



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Marin Software Adds Support For Google Shopping Campaigns

Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate…



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