Tag Archives: Long Tail

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Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords by @ab80

How to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and create optimized content.

The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords by @ab80 appeared first on Search Engine Journal.

Yandex Palekh Algorithm Catches The Long Tail With Machine Learning

Yesterday, Yandex announced that they launched something similar to the Google RankBrain – well, they didn’t say that, I am.

They launched what they call Palekh which is name of a Russian city, the flag of that city is of a firebird, which you can see in the image above…

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Capitalize on volume and long tail in Q4 with Dynamic Search Ads

In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.

You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick up on the long tail queries users may be typing in relevant to your product/service.

Before we dive into targeting, tips, and tricks, a quick refresher: DSAs are a campaign targeting type for which Google essentially crawls your site, matches ads in real time to shoppers, and directs them to the landing page most relevant to their query.

DSAs allow you to cast a wide (yet relevant) net to find additional queries that you may not be bidding on. Essentially, DSAs should be used more as a query mining tool to help you expand on your keyword build-outs – but they should NOT replace campaigns altogether.

Now, what is the ideal way to set up DSA targeting? Here are the three available types:

  1. Recommended Targeting: With this option, you give Google your budget and it essentially ‘runs with it,’ determining which audiences to show your ad to and using mostly some sort of algorithmed intuition to match users to your site.
  2. All Webpages: This allows Google to use all of your pages to crawl. This is the go-big strategy; start there and then negate things as you see fit according to performance. Use this only if the majority of your site is conversion-friendly.
  3. Specific Webpages: With this option, you choose specific parts of your site for Google to crawl. This is the lowest-risk strategy and ensures you can direct users to highly relevant ads and pages.

Now that we’ve covered your options, some tips to keep in mind:

  • With both recommended targeting and all webpages targeting, you will likely see a lot of volume that may not be as relevant as you would like, given that it is taking more of a broad brushstroke approach (a good way to think about it is equating these options with broad match and specific webpages with exact/phrase match). If you choose the broader targeting types, start off with low budgets and stay on top of search query reports so that you can identify negatives as soon as possible.
  • If you are looking for quick scale and do decide to take the “broad brushstroke” approach, choose target ‘all webpages’ and carefully scour through the site to identify pages that may pull in irrelevant traffic which you will want to negate immediately. For example, a jobs/careers page will pull in people who are looking for employment vs. making a purchase, and a blog page will generally be geared more towards education.
  • When launching on DSAs, make sure your bids are lower than the other keywords in your account. You first want to give our more controlled campaigns the opportunity to pick up traffic. The point of DSAs is to determine new queries and keyword modifiers that can grow your account.
  • Take your exact match terms and add them as negatives to the DSA campaign. We want to ensure we have a 1:1 query mapping with the keywords we are bidding on.
  • Monitor DSAs frequently for negatives and keyword buildouts – our goal here is to quickly determine new terms we should build out and tailor ad copy towards. We always want to have the most control over our converting keywords!

Capitalize on volume and long tail in Q4 with Dynamic Search Ads

Capitalize on volume and long tail in Q4 with Dynamic Search Ads

Overall, if you are looking for a smart way to pick up on long tail keywords that you may not be covering otherwise, set aside some budget to test DSAs and ensure you are making the most of Q4 traffic!

New Google Research: Can The Long Tail Be Covered Without Broad Match?

Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.

The post New Google Research: Can The Long Tail Be Covered Without Broad Match? appeared first on Search Engine Land.



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Long Tail Google SEO Is Dead But Long Tail Searches Live On

Greg Niland, aka goodroi, at WebmasterWorld said “Long Tail Keywords Aint Dead” – well that is half true maybe…

How to Increase Your Website’s Traffic Without Any Marketing by @neilpatel

What if I told you that you can increase your traffic without any marketing? That’s right… even if you don’t have a marketing bone in your body, you can generate more traffic and sales. “How?” you may ask. All you have to do is follow this long tail strategy: Leveraging Long Tail SEO Who doesn’t want to rank for terms like “credit cards” and “auto insurance,” right? Although those terms are lucrative, they are actually extremely difficult to rank for. On the other hand, long tail keywords are much less competitive, and they will drive the majority of your traffic. If you look […]

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Bing May Omit Other Pages Of Search Results For Long Tail Queries

This is a bold move by Bing! If you search for some long tail queries such as [specifications for black iphone 6 64GB], [google maps local intent pack] or others, Bing may show you only one page of search results.

Why Focus on Long Tail Keywords?

While writing our book ‘Optimizing your WordPress site’ I worked closely together with Joost de Valk to create a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword research, all other things are basically useless’. Back in 2010 Joost, had already written a post called the basis of keyword research in which he states ‘keyword research is the basis of all search marketing’. At the very least my husband is consistent! And more […]

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Long Tail Search Traffic: A Slow Google Death?

EGOL, a long time SEO and webmaster, posted in the Cre8asite Forums thread saying long tail traffic from Google “ain’t what it use to be.”

He said back in the day he would write an article and get more than twice the traffic he does now from a similar article…

Do not Fail to Recall Long Tail Keywords · marklong · Storify

…their Penguin program altered the way people though about their internet marketing and their SEO. It didn’t take them very long to realize they needed to change the way they approached web content, most…