Tag Archives: Local Search Column

5 local search tactics your competitors probably aren’t using

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas. The post 5 local search tactics your competitors probably aren’t using appeared first on Search Engine Land.

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Top 10 local search insights of 2017

From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017. The post Top 10 local search insights of 2017 appeared first on Search Engine Land.

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Law firms spamming Google My Business: Don’t trust your money or your life to them!

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical. The post Law firms spamming Google My Business: Don’t trust your money or your life to them! appeared first on...

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Where to go next with your Google My Business listing

So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. The post Where to go next with your Google My Business listing appeared...

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Understanding the interplay of SEO and a 5-star reputation

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more. The post Understanding the interplay of SEO and a 5-star reputation appeared first on Search Engine Land.

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Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for...

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SEO ranking factors for 4 business verticals and what they mean for local businesses

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank. The post SEO ranking factors for 4 business verticals and what they mean for local...

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Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land.

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The ever-growing local search universe

Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching. The post The ever-growing local search universe appeared first on Search Engine Land.

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Local SEO for service-area businesses requires a lot of servicing

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. The post Local SEO for service-area businesses requires a lot of servicing appeared first on...

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