Tag Archives: Local Search Column

6 smart e-commerce lessons to boost local business

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

The post 6 smart e-commerce lessons to boost local business appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Are Yelp ads worth paying for? How to figure it out

Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.

The post Are Yelp ads worth paying for? How to figure it out appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Google’s growth in online local reviews continues to dominate, but…

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.

The post Google’s growth in online local reviews continues to dominate, but… appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Why entities may power the future of location-based data

Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability.

The post Why entities may power the future of location-based data appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.

The post International SEO and search trends: How does it all work? appeared first on Search Engine…



Please visit Search Engine Land for the full article.

How do you optimize content for a voice-first world?

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.

The post How do you optimize content for a voice-first world? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

The post Customer loyalty: A key ingredient for successful local search results appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Are you getting credit for all of your organic visits from GMB?

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.

The post Are you getting credit for all of your organic visits from GMB? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Google Questions and Answers: Everything you need to know

Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.

The post Google Questions and Answers: Everything you need to know appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Local search industry optimistic about 2018 — but less likely to hire

Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.

The post Local search industry optimistic about 2018 — but less likely to hire appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.