Tag Archives: Local Search Column

SMX West session: Harnessing the power of online reviews

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren't already. The post SMX West session: Harnessing the power of online reviews appeared first on Search Engine Land.

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Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. The post Preparing for local reach in a ‘post-rank’ world: Get your data in line appeared first on Search Engine...

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Top 10 insights on local marketing at LSA17

Wesley Young shares expert insights about location marketing and local search from the Local Search Association's 2017 Annual Conference. The post Top 10 insights on local marketing at LSA17 appeared first on Search Engine Land.

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SMX West session: The definitive guide to local search ranking factors

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. The post SMX West session: The definitive guide to local search ranking factors appeared first on Search...

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Why and how entities are shaping location marketing

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land.

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National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. The post National retailers: Stop ignoring local SEO...

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10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions. The post 10 ways to improve your business locators appeared first on Search...

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Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

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5 ways you can improve your new business’s visibility on Google Maps

Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. The post 5 ways you can improve your new business’s visibility on Google Maps appeared first on Search...

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Need to contact Google My Business support? Use Twitter!

While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!). The post Need to contact Google My Business support? Use Twitter! appeared first on Search Engine Land.

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