Tag Archives: local businesses

Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.

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Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The post Hyperlocal marketing will soar in 2017: 5...

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Safari for iOS Adds Click-to-Call Button in Search Suggestions by @MattGSouthern

It has been discovered that Safari for iOS is now returning click-to-call buttons in some of its search suggestions for local businesses.

The post Safari for iOS Adds Click-to-Call Button in Search Suggestions by @MattGSouthern appeared first on Search Engine Journal.

The importance of local authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on...

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The fake information epidemic and how it will hurt local search in 2017

Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. The post The fake information epidemic and how it will...

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Why SMBs should spend more of their budget on online marketing in 2017

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. The post Why SMBs should spend more of their budget on online marketing in 2017 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case...

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Local Search Is More Than What Meets The Eye – Here’s Why by @sejournal

Today, location marketing complicated - more moving parts, more places to stay accurate and customers discovering local businesses across many devices. Find out how to stay on top of it all.

The post Local Search Is More Than What Meets The Eye – Here’s Why by @sejournal appeared first on Search Engine Journal.

Google Trips: What are the Opportunities for Businesses? by @barriesmithii

Following the release of the Google Trips Android and iPhone app, what opportunities does it bring to local businesses and their marketing teams alike.

The post Google Trips: What are the Opportunities for Businesses? by @barriesmithii appeared first on Search Engine Journal.