Tag Archives: local businesses

Bing launches bots for local businesses

Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. The post Bing launches bots for local businesses appeared first on Search Engine Land.

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5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared...

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How to Be a Local Content Machine & Build a Successful Business by @bhartzer

Why local businesses should become a local content machine – and how to do it.

The post How to Be a Local Content Machine & Build a Successful Business by @bhartzer appeared first on Search Engine Journal.

Local search update: ‘Best’ filter invading the local pack

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.' The post Local search update: ‘Best’...

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Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.

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Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The post Hyperlocal marketing will soar in 2017: 5...

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Safari for iOS Adds Click-to-Call Button in Search Suggestions by @MattGSouthern

It has been discovered that Safari for iOS is now returning click-to-call buttons in some of its search suggestions for local businesses.

The post Safari for iOS Adds Click-to-Call Button in Search Suggestions by @MattGSouthern appeared first on Search Engine Journal.

The importance of local authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on...

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The fake information epidemic and how it will hurt local search in 2017

Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. The post The fake information epidemic and how it will...

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