Tag Archives: LINKEDIN

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LinkedIn Adds 6 New Profile Picture Filters by @MrDannyGoodwin

New photo editing tools are now available in LinkedIn’s mobile app. You can now edit and apply filters to improve the look of your profile picture.

The post LinkedIn Adds 6 New Profile Picture Filters by @MrDannyGoodwin appeared first on Search Engine Journal.

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Last Month in Social Media: January 2017 by @thebigdebowski

It’s a new year and with it comes various updates in the social media world.

The post Last Month in Social Media: January 2017 by @thebigdebowski appeared first on Search Engine Journal.

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6 Major Changes Coming to LinkedIn’s Redesigned Desktop Site by @DannyNMIGoodwin

LinkedIn has given its desktop site a much-needed redesign. Here’s what’s changing with LinkedIn’s navigation, messaging, content and feeds, and search.

The post 6 Major Changes Coming to LinkedIn’s Redesigned Desktop Site by @DannyNMIGoodwin appeared first on Search Engine Journal.

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11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right?

But often your reach is limited. You’re limited by the size of your existing audience.

Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Image via Reid Hoffman

LinkedIn Pulse can help you do just that.

What Is LinkedIn Pulse?

LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and read top industry news of the day.

According to recent figures, LinkedIn has more than 1 million publishers; more than 150,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.

You’ll see a mix of curated content on LinkedIn Pulse:

  • Stories that people in your network and/or people in your industry have shared.
  • Trending stories from your extended network.
  • Posts from LinkedIn’s publishing platform – including “Editor’s Picks,” content written by influencers, publishers, and individuals.

We’ll focus on the third type of content for the remainder of this post.

Why You Should Use LinkedIn Pulse

You should publish posts on LinkedIn for the same reason you publish content on your own site as well as third-party publications and blogs like Medium.

Exposure.

If you’re going to invest time and money in creating content, you want it to be consumed.

By publishing content on LinkedIn, you’re increasing the odds that more people will discover and read your content.

However, finding success on LinkedIn Pulse, like any other channel, requires a strategy.

You’ll also have to put in the needed time and effort to make your investment worthwhile.

11 Ways to Hack the LinkedIn Pulse Algorithm

Depending on how many connections you have, the posts you publish on LinkedIn can easily get anywhere from a few hundred to a few thousands views, on average.

But sometimes LinkedIn articles become unicorns – they can get 50,000, 100,000, or even millions of views.

Wish you could get that many views? You can!

Here are 11 hacks to help your content blast off like a rocket on LinkedIn Pulse.

1. Keep Your Titles Short

If your headline is too long, LinkedIn might truncate your title. That means people who are scrolling through the app or their newsfeeds will see only part of your headline.

Make your headline as concise as possible without neglecting important headline elements that increase clicks – such as using the right keywords, an emotional hook, and a promise (i.e., telling readers what they’ll get out of reading your post).

2. Use an Eye-Catching Image

If your headline fails to do the trick, the second most important element that can persuade readers to click is your article image.

Definitely avoid using boring images in your content, such as:

  • Generic headshots.
  • Company logos.
  • Anything that will make a reader squint.
  • Anything that screams “I’m a stock photo!” We’ve seen them all a thousand times before – the highway signs (Opportunity Ahead; Innovation, Next Exit), the happy and diverse business team working around the computer, and the business handshake of trust, to name just a few.

Here’s a great example of an eye-catching image:

11 Ways to Hack the LinkedIn Pulse Algorithm

Now that’s an image that stands out from the rest and makes we want to click!

3. Grow Your LinkedIn Connections

Every time you publish a post on LinkedIn, your connections will see an alert in their notifications.

But to really make ripples, you need a large audience of first-level connections.

For any of the stuff we’re talking about throughout this post to really work, you’ll need to make as many connections as you possibly can.

11 Ways to Hack the LinkedIn Pulse Algorithm

This means improving your LinkedIn profile (to sell yourself to potential connections) and expanding your LinkedIn network (this includes connecting to people you know as well as people you don’t yet know).

Here’s how to write the perfect LinkedIn connection request.

4. Publish Frequently

LinkedIn is a bit of a numbers game. You can’t just publish a post once every six months. That won’t help you.

I publish at least twice a week, usually on Tuesdays and Thursdays. You should probably only publish on weekdays during work hours – LinkedIn is a professional network, so not much happens after hours or on the weekends.

My whole LinkedIn Pulse strategy is powered 100 percent by republished and syndicated content. I’ve never once originated a single piece just for LinkedIn.

Don’t worry about duplicate content issues or the potential impact on organic search rankings if you pursue a content repurposing strategy. As long as you make it clear the article has been published before with a note that links to the original article, Google is good at figuring out which is the original source and which is the copy.

5. Get Featured on Channels

LinkedIn Pulse has more than 100 individual channels. Some of the most popular channels are for Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Social Media.

11 Ways to Hack the LinkedIn Pulse Algorithm

Getting your posts featured in one of these channels is essential to success. Pulse exposes your content to a massive audience.

At most, you can have 25,000 connections on LinkedIn (though most people don’t come anywhere close to this number). But these Pulse channels have millions of followers.

If you want a post you’re writing to get featured in Social Media (and potentially be read by those 14 million channel followers), then spend some time looking at what types of stories get featured. Figure out what types of article you need to publish if you want a shot at being featured.

6. Do Some Old-School SEO

Content optimization is one super simple way to help get your content featured on a Pulse Channel.

11 Ways to Hack the LinkedIn Pulse Algorithm

To categorize your content, LinkedIn Pulse does an analysis of the text of your article.

This is like SEO tactics of the dark ages, when all you had to do was include your keyword in the title and use the right words a few times throughout the post.

7. Ask a Pulse Editor to Feature Your Story

Want to get a story featured on LinkedIn Pulse? Then you’ll have to tweet at them.

Yes, seriously, you’ll need to head to Twitter to get something featured on LinkedIn.

All you have to do is send a friendly tweet to @LinkedInPulse. Like so:

11 Ways to Hack the LinkedIn Pulse Algorithm

8. Give Your Post a Paid Boost

Although getting your post featured on a Channel is awesome, it isn’t enough. You need to help your post go red hot.

After your content gets attached to the channel, you need to quickly drive lots of traffic to it. This will help push your post to top of channel, as opposed to being just listed on the channel in fifth position (or wherever it ends up being shown).

You have to get to the top spot. How?

Spend a few bucks (no more than $50) on Facebook and Twitter promoted posts. This will help quickly drive lots of traffic to your LinkedIn post.

11 Ways to Hack the LinkedIn Pulse Algorithm

The LinkedIn Pulse algorithm will reward your content if your post generates a bunch of traffic and engagement within a few minutes.

The best part? You don’t have to pay to drive traffic for long. The social media ads will simply act as a catalyst.

Once your social media ads have helped your article get to the top, the traffic will be self-sustaining for a while as LinkedIn’s users go to their favorite Channel to see what’s trending.

9. Promote Your LinkedIn Page

Although you’re limited to having 25,000 connections on LinkedIn, there is no limit on how many followers you can have.

What you should do is promote your LinkedIn page from other pieces of content.

For example, are you linking to your LinkedIn profile from your Twitter profile? That’s just one way you can help amplify your LinkedIn presence.

11 Ways to Hack the LinkedIn Pulse Algorithm

Think about it: you’re getting thousands of profile visits on Twitter every month. Even if only a small percentage of those click on the link to your LinkedIn profile, it increase the odds of further amplification on the network.

10. Repost Content

LinkedIn won’t penalize you for reusing the same content you’ve already published on their platform. There are no duplicate content filters.

If a post you published didn’t generate any engagement a few months ago, and you think it should have done much better, why not publish it again?

There are two things you should change, however: your title and image. Most likely, your old headline was too boring or your image wasn’t interesting. Now you know better!

11. Only Syndicate Your Unicorns

11 Ways to Hack the LinkedIn Pulse Algorithm

Not every piece of content you write belongs on LinkedIn. So don’t syndicate everything – especially if you’re publishing more than two articles per week around the web.

Focus on your best stuff. Only use content that performed remarkably well elsewhere, whether it generated a lot of traffic for your blog or engagement on another social network.

Your best content has already proven itself on one platform. That means it has a higher probability of doing well on LinkedIn as well.

TL;DR

11 Ways to Hack the LinkedIn Pulse Algorithm

If you aren’t yet using LinkedIn as part of your content strategy, you definitely should. Use these 11 hacks to use the LinkedIn Pulse algorithm to your advantage and send your content into outer space.

By the way, one other platform that will help your content go further is Medium. The strategy for getting your content to trend is kind of the same for both places. However, one thing I like a little more about Medium is that it’s more of meritocracy – there are no anointed Influencers.

Have you tried LinkedIn Pulse yet? If not, what are you waiting for?!

This article was orginally published on the Wordstream blog and it’s repeated with permission

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Marketers now turn to social for product launches

When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.

Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media to be the highest-priority medium to promote new products.

Sales promotions and email were the second and third most popular launch marketing medium, respectively.

According to Five by Five creative director Martin Flavin:

“Social media has become the most important way to generate buzz for new products and services before they appear. Shareable content and social engagement allow brands to create a groundswell of pre-launch interest in a way no other channel can match.”

Social media is now more popular a launch marketing medium than PR/press, television and direct mail.

Is social enough?

Social’s popularity among marketers for product launches isn’t just based on the fact that social channels like Facebook, Twitter and Snapchat offer access to billions of consumers around the world.

According to Five by Five, social’s popularity is also based on the fact that it’s a readily accessible medium that marketers can turn to in a pinch, which is increasingly important given that products are being conceived, built and launched much more rapidly than ever before.

In fact, two-thirds of the marketers the firm surveyed indicated that they usually have no more than six months to prep a new product launch, which can make it more difficult to execute launch strategies that rely on mediums that aren’t as accessible.

Marketers now turn to social for product launches

But social isn’t necessarily a perfect medium. Despite its accessibility, it can be very difficult for marketers to cut through the clutter on the most popular social channels, and attracting attention is only likely to become more difficult as marketers put the bulk of their eggs in the social media basket.

For those that are able to attract an audience and generate buzz for a new product, that buzz can also be short-lived thanks to the speed with which the social media world moves, so marketers shouldn’t expect social buzz to sustain a new product.

Instead, they’ll need to plan for a relatively quick transition to post-launch marketing, which will usually include marketing mediums other than social, including search, which as PR Week’s Robert Smith notes, has been called a more powerful medium than social by WPP chief Sir Martin Sorrell.

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10 mistakes businesses and brands make with social media

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.

But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve out the budget necessary to keep their content in front of a critical mass of relevant followers on a regular basis.

Those organizations can be particularly creative or incredibly persistent, but the most effective strategy they can embrace may be to get all hands on deck in the form of an employee advocacy program.

Of course, to go in this direction, every team member needs to be on board with their new tack, despite an abundance of reasons to be uncooperative, unknowingly or not.

Employers need their employees working together toward the same goal if this social media strategy is to be effective. And in many cases, that’s just not going to happen anytime soon without proper training, guidance, incentive and rewards.

Here are 10 BIG mistakes many businesses, brands, teams and their leaders are making with social media…

Not providing enough education

Social media isn’t rocket science, but it requires a huge leap of faith for the uninformed and uninitiated. Not only can it be daunting, it can be downright difficult for a newbie to craft even a simple tweet, never mind write a blog post or record a video.

A comprehensive, mandatory educational program is key to bringing employees up to speed.

Not providing enough incentive

It wouldn’t be an exaggeration to say that job descriptions seem to include everything but the kitchen sink nowadays. So why not add learning social media to employees’ list of responsibilities?

Seriously. Everyone’s a marketer. Everyone’s in sales. And everyone’s on social media. Which should mean repping your employer every once in a while.

Not connecting with others

There’s power in numbers, especially when it comes to propagating content. No reach, no engagement. Don’t be afraid to suggest that team members broaden their networks, even if their roles have nothing to do with sales and marketing.

Employees shouldn’t be kept under wraps. After all, there’s a lot to be said for the multiplier effect.

Not sharing organizational content

All for one, one for all. That should be an internal team’s creed. Someone writes a white paper, everyone shares it. That’s a no-brainer if you ask me. Every employee – certainly those in marketing, advertising, PR and social media – should be sharing content created under the corporate roof.

Their personal brands should include the professional brands for whom they work.

Not producing original content

There’s a rule in group communications called 90-9-1. This rule suggests that 90% of the members simply lurk while 9% add something to the conversation and a mere 1% contribute the most. But it doesn’t have to be that way.

You can’t be effective on social media if you’re being anti-social. Key employees and related stakeholders should be more than encouraged to create their own content, they should be rewarded for doing so on a regular basis.

Not keeping up with changes

Call them luddites, laggards, naysayers or just plain stubborn. Whatever you call them, call them late to the party, almost too late to gain entrance.

Anyone serious about their career in this day and age who hasn’t at least started to use social media risks falling dangerously behind their colleagues, connections and competition on the job. And looked upon as being not that serious after all.

Not looking at the big picture

I can’t tell you how many times I’ve heard people dismiss social media as a passing fad or an inconsequential trend despite overwhelming evidence to the contrary. By 2018, 33% of the world’s population, or 2.44 billion people, is expected to be using social media.

Social media is the biggest revolution in mass communications since the printing press. Anyone who can’t see that by now can’t see the forest for the trees.

10 mistakes businesses and brands make with social media

Not brave enough to experiment

A tendency to take risks isn’t one of the hallmarks of a corporate executive, so any fear and trepidation among this set isn’t surprising to me. But this is not the time for analysis paralysis.

Social media represents a transformative change in the way people, not just business people, communicate. Like it or not, it’s not going anywhere soon, so resistance is futile.

Not aware of their capabilities

Most employees don’t realize how easy it is share content on social media, contribute to the conversation at large and actually help move the algorithmic needle in favor of their respective organizations.

Whether they’re intimidated, confused or just plain misinformed, they think social media is difficult, complex and ineffective, while it’s actually quite the contrary. They can do it if they try.

Not leading by example

People will rarely take it upon themselves to share work-related content on their personal accounts. They’re afraid it’s irrelevant and off-putting to their audience. But if leaders are doing it themselves as an example to their teams, that’s another story altogether.

Employees will quickly see the benefits of supporting their employer’s brand if they see senior managers practicing what they preach and walking the talk on social media themselves.

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Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Facebook launches analytics for Messenger chatbots

On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics.

Al Roberts reported for Search Engine Watch’s sister site, ClickZ, that brands who have built chatbots using Facebook’s Messenger Platform will have access to a variety of metrics without needing to add additional code. These will include messages sent, messages received, user blocks and unblocks.

 

Roberts considered whether analytics could be the key to the success of chatbots by allowing brands to see exactly where their interactions with users are falling short.

LinkedIn Sponsored InMail goes self-serve

LinkedIn Sponsored InMail, which allows marketers to send promotional messages to the InMail inboxes of LinkedIn users, has been opened up to self-service advertising campaigns.

Brands who wanted to use Sponsored InMail to advertise were previously required to go through a LinkedIn Account Representative. But as of last week, they can do it all themselves through the LinkedIn Campaign manager.

Al Roberts reported on ClickZ that,

“Marketers can target their Sponsored InMail messages by filters such as location, company, industry, title, skills and education, and to set a call-to-action that is displayed prominently in the message.

LinkedIn handles all of the formatting to ensure that Sponsored InMail messages look good on desktop and mobile, and provides marketers with a variety of analytics data, such as opens and clicks. The popular professional social network also offers marketers the ability to A/B test variations of their content.”

Mobile advertising accounts for nearly half of digital ad spend—but what does that mean for fraud?

Search Engine Watch’s resident mobile expert Andy Favell reported this week that mobile advertising now accounts for nearly half of digital ad spend—but it comes at a price. Favell takes an in-depth look at the phenomenon of mobile ad fraud, including how it works, how widespread it really is, and why it’s currently on the rise.

Five most important search marketing news stories of the week

Google prevents fake news sites from serving ads through AdSense

In the wake of the US presidential election, a lot of attention has been drawn to the issue of fake news on websites like Facebook and Google, and the role that they might have played in spreading misinformation prior to the vote. Search Engine Journal reported on Tuesday that Google has taken concrete action around the problem by preventing fake news sites from serving ads through AdSense.

Google’s official documentation now states:

“Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.”

While the changes won’t prevent fake news sites from showing up in search results, it does cut off a source of the ad revenue that the websites rely on to make money. Facebook took similar steps this week by updating its advertising guidelines to exclude fake news sites from generating revenue from Facebook Audience Network, after it was revealed that “fakebait” sites were bringing in tens of thousands of dollars in ad revenue through Facebook.

Google’s mobile-first index opts for desktop over AMP… we think

One of the biggest upcoming changes to search in the next few months will undoubtedly be Google splitting its index between mobile and desktop. SEOs have been gearing up for the change ever since Google announced it in October, but there has been some confusion over how Google will treat sites which have an Accelerated Mobile Pages, or AMP, version versus a regular mobile site.

This week, The SEM Post covered a surprising revelation: when a site has a desktop version and an AMP version with no other mobile version of the site, Google will index the desktop version.

For its mobile-first index.

This information appeared to contradict a previous tweet by Google’s Gary Illyes, who had said that AMP would be evaluated for organic in the new index model:

Barry Schwartz of Search Engine Roundtable went back to Illyes to confirm the new information, and Illyes clarified:

So yes, that clears things up 100% with no ambiguity whatsoever. If you have an AMP version of your site (but no other mobile version) and make it the mobile version of your site, mobile-first will index AMP, but with the default setup, mobile-first will index desktop.

But if you have only AMP with no other version of your site (including desktop), per Slegg’s original article, then the mobile-first index will index AMP. And presumably so will the desktop index, as there isn’t any other version of the site to index.

Got it.

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How Social Media Nurturing Gets You More Results by @smartfinds

Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have over-used social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out as fast and as low […]

The post How Social Media Nurturing Gets You More Results by @smartfinds appeared first on Search Engine Journal.

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SEO & SEM Ranks 9th on LinkedIn’s Top Skills List by @DannyNMIGoodwin

LinkedIn has revealed its annual list ranking the top skills that will help you land a job in 2017. SEO/SEM ranked 9th on LinkedIn’s list.

The post SEO & SEM Ranks 9th on LinkedIn’s Top Skills List by @DannyNMIGoodwin appeared first on Search Engine Journal.

10 Social Media Updates from September 2016 by @thebigdebowski

Twitter’s character count expansion was extremely noteworthy, as were Facebook’s numerous updates for businesses. Here’s the scoop on these changes and more in this month’s social roundup.

The post 10 Social Media Updates from September 2016 by @thebigdebowski appeared first on Search Engine Journal.