LinkedIn has launched Lead Gen Forms. This new feature in Sponsored Content campaigns removes a huge barrier on mobile devices: filling out forms.
The post New: LinkedIn Launches Lead Gen Forms by @MrDannyGoodwin appeared first on Search Engine Journal.
Many businesses aren’t quite sure how to tackle Twitter marketing from a paid perspective. Here’s how to see a direct return on your Twitter ads investment.
The post A Step-by-Step Guide to Using Twitter Ads for Lead Gen by @mchale05 appeared first on Search Engine Journal.
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don’t promote it, and you never have to pay a dime. Here’s how you do it.
Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns. PPC lead gen campaigns are unique in the sense that a conversion doesn’t always mean a sale. A visitor may fill out a form, but there’s no guarantee they will ever turn into a customer. In fact, most vendor relationships tend to fail because leads aren’t properly tracking or can’t be attributed to sales, leading to both manager and client frustration. From the beginning of their relationship, both PPC manager and client must have a clear and shared […]
The post 4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro appeared first on Search Engine Journal.
This is why when I realized the lecture for Chapter 10 in my Strategic Internet Marketing class highly involved Lead Gen I got a little bit excited. Okay….maybe a lot. I just landed a job working for…