Tag Archives: Late Friday

Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords...

Google Expands Knowledge Box On Musicians, Actors, TV Shows & Movies

Late Friday, Google announced they've expanded their answers and knowledge graph information around musicians, actors...

Google Penguin 3.0 Done Rolling Out

Late Friday night, Google began rolling out Penguin 3.0. Google's John Mueller said in a video hangout minutes ago that the roll out is now complete and fully done. So the rankings should stick around Penguin until they run another Penguin refresh.