Tag Archives: Kristine Schachinger

How to stop worrying about Google updates

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. The post How to stop worrying about...

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Images: Your easiest page speed win

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land.

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5 ways ads are killing your site (& SEO)

We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike. The post 5 ways ads are killing your site (& SEO) appeared first on Search Engine...

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Google ch-ch-ch-changes. How they’re affecting publishers and SEOs

Is Google's relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned. The post Google ch-ch-ch-changes. How they’re affecting...

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How RankBrain Changes Entity Search

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better. The post How RankBrain Changes Entity Search appeared first on Search Engine Land.

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4 Reasons Organic Search Is Better

Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger. The post 4 Reasons Organic Search Is Better appeared first on Search Engine Land.

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The Growth Of Mobile: Do We Need Some Perspective?

Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine Schachinger questions the wisdom of blindly adopting a "mobile first" mindset. The post The Growth Of Mobile: Do We Need Some Perspective? appeared first...

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A Serious Talk About The Unified Search Marketing Code of Ethics by @tonynwright

Editor Note: This “pro” post is part of a two-part series about the proposed Search Marketing Code of Ethics, as presented by SEMPO at SearchCongress.org. To read the “anti” viewpoint from Kristine Schachinger and Alan Bleiweiss, click here. This post is not sponsored by any organization or party and was facilitated by the SEJ Editorial Team. It’s time for the search marketing industry to have a serious discussion about ethics. Make no mistake, this discussion will be messy. There will be disagreements. There will be hurt feelings. But in the end, if we as a unified group of industry bodies […]

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New #MarketingNerds Podcast: #SEO for User Interface Design with Kristine Schachinger by @brentcsutoras

In this week’s episode of Marketing Nerds, we had the chance to sit down with Kristine Schachinger, who has a lot of experience working with companies on retrofitting  or redesigning their sites to better perform from an SEO perspective, specifically, SEO for User Interface Design. In this episode of Marketing Nerds, we cover: About a number of important considerations like what to think about when building or redesigning a site in regards to SEO. What aspects of design are the most important to pay attention to upfront when you are specking out the project. The various things that can make these […]

The post New #MarketingNerds Podcast: #SEO for User Interface Design with Kristine Schachinger by @brentcsutoras appeared first on Search Engine Journal.