In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links. The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in exchange for positive coverage. Several writers, who remain anonymous, admitted to The Outline that they accept money for links. Some have done so for years, and people within the industry are well aware this is going on. Bribing journalists for links is becoming so common that it’s now the new norm, which makes it challenging […]
The post Google Reminds Publishers Not to Accept Bribes for Links by @MattGSouthern appeared first on Search Engine Journal.
Press releases are a great way to get the attention of journalists. But do they have any SEO value today?
The post Are Press Releases Still Good for SEO? by @jennyhalasz appeared first on Search Engine Journal.
For brands to really pique the interest of readers and journalists, content needs to be exciting, eye-catching, and unique. The easiest way to create content that stands out from the crowd is to use data journalism. By basing their content around a range of stats and facts, brands can make sure they are creating interesting content that is newsworthy and sharable, thus driving traffic to their site, engaging their audience, and generating organic links.
The post How to Create Data-Driven Content: A Step-by-Step Guide by @missanna_f appeared first on Search Engine Journal.
Marketers and journalists have a long and not-always happy history. Still, their relationship must be developed in order to be successful at their work.
The post 12 Ways Marketers Can Improve Relationships With Journalists by @jboitnott appeared first on Search Engine Journal.
Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about.
Mark my words: Thought leadership will be one of the most important elements to entrepreneurship and career development in the coming years. It essence, it falls under the umbrella of personal branding, but it’s so much more than that. Thought leadership greases the wheels to some of the most difficult to accomplish entrepreneurial feats. It leads to better SEO, more organic incoming links, easier purchase decisions from customers, momentum for your brand, and the list goes on. Why doesn’t everyone respond to my requests for meetings? Why are journalists not responding to my calls? Why can’t I land the big […]
The post How To Become a Thought Leader In 13 Steps by @betablox appeared first on Search Engine Journal.
Press releases are meant for journalists, not consumers, and therefore it’s time that press release syndication be stopped entirely.
In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry. We Can Write Specifically for Your Target Audience It’s impossible to write content for a specific audience without knowing […]
The post Why You Should Hire Journalists to be Content Marketers appeared first on Search Engine Journal.