Tag Archives: Jim Yu

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The post Hyperlocal marketing will soar in 2017: 5...

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SEO and the CMO: Communication and board room metrics that matter

Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room...

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Mobile marketing AMPlification: Content, performance and measurement

What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve. The post Mobile marketing AMPlification: Content, performance and measurement appeared first on Search...

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The importance of micro-moments: The mobile customer journey

Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.

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Search intent signals: aligning organic & paid search strategy

Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively. The post Search intent signals: aligning organic & paid search strategy appeared first on Search Engine Land.

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Evangelizing organic search success: 5 steps to elevate performance

As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. The post Evangelizing organic search success: 5 steps to elevate performance appeared first on Search Engine...

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Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future? The post Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On...

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5 Essential Search Trends That Will Impact Online Revenue In 2016

What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye on. The post 5 Essential Search Trends That Will Impact Online Revenue In 2016 appeared first on Search Engine Land.

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Video Optimization: Do Not Underestimate The Power Of YouTube

Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure. The post Video Optimization: Do Not Underestimate The Power Of YouTube appeared first on Search Engine Land.

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