Tag Archives: Jim Yu

Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. The post Key notes on optimizing for voice search: Conversation, content and context...

Please visit Search Engine Land for the full article.

5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The post Hyperlocal marketing will soar in 2017: 5...

Please visit Search Engine Land for the full article.

SEO and the CMO: Communication and board room metrics that matter

Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room...

Please visit Search Engine Land for the full article.

Mobile marketing AMPlification: Content, performance and measurement

What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve. The post Mobile marketing AMPlification: Content, performance and measurement appeared first on Search...

Please visit Search Engine Land for the full article.

The importance of micro-moments: The mobile customer journey

Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search intent signals: aligning organic & paid search strategy

Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively. The post Search intent signals: aligning organic & paid search strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Evangelizing organic search success: 5 steps to elevate performance

As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. The post Evangelizing organic search success: 5 steps to elevate performance appeared first on Search Engine...

Please visit Search Engine Land for the full article.

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future? The post Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On...

Please visit Search Engine Land for the full article.