Tag Archives: infographic

Voice search: A digital space race

Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade.

It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion’ taking place.

It’s clear why the topic has garnered so much interest; not only do voice assistants seem to tally with what many of us grew up thinking the ‘future’ would look like (essentially an episode of the Jetsons), but they also herald the first real shake-up for the search industry since the launch of the first SERP way back in 1996.

Google currently holds a dominant position in the western search market, but even it needs to continue growing. Voice search, and the increased number of queries this would deliver if widely adopted, could provide that growth.

For the competition, who hold a combined 20% of the global search market share to Google’s 79.8%, voice search presents a fantastic opportunity to gain some ground and perhaps even prevent another search monopoly in this relatively new arena.

By gaining control of the voice search market, and providing integrated, seamless device solutions, companies like Amazon and Apple could convince users to purchase more of their hardware. Moreover, Baidu’s speech recognition levels are the highest within this global competitor set, which could provide a platform for them to expand beyond their native China.

From an optimistic viewpoint, voice search technology has the potential to revolutionize how we source information, how we communicate, and even how we live our lives.

Nonetheless, the path to voice search becoming ubiquitous and, perhaps most importantly to marketers, monetizable is not a straightforward one. With so many technical and practical challenges remaining it would be prudent to avoid being overly hasty in making proclamations that 2017 will be “The Year of Voice Search”.

A study by Forrester indicates that most people are still not using voice search at all. Speech recognition needs to reach around 99% accuracy before the user experience is good enough that people might adopt voice search more widely. Monetizing what is majoritively still a screen-free interaction remains a significant challenge for search engines.

That said, with the combined might (and investment) of the world’s tech giants behind it, all the signs point to voice search gaining traction with consumers through 2017 and beyond.

So who are the major players taking a stab at it? Our playful infographic highlights takes a look at why Google, Amazon, Microsoft and co. might be so keen to steal a march, and where their respective advantages and disadvantages might place them in this voice search ‘space race’.

Click the image to view the infographic as a PDF.

Infographic created by Malena Finguerut, content and marketing specialist at Croud, and graphic designer Chelsea Herbert

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What will the future of Google search results pages look like?

Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages.

In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information.

And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon.

Some of Google’s core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate.

In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search.

Google defines itself as “machine-learning first” in its approach, so we are entering an era of unprecedented – and mildly unpredictable – possibilities. If Google can integrate its Assistant software into our everyday lives, the humble search results page as we know it may soon be a thing of the past.

In our latest infographic, we have looked into a future where context will define the form and content of the search results pages we see.

You can view a high-resolution version of the image by clicking on the image below.

 

Infographic created by Clark Boyd, VP Strategy at Croud, and graphic designer Chelsea Herbert. Click here to read the blog post by Croud on The Future of Google Search Results Pages.

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What were Google’s biggest search algorithm updates of 2016?

Yes, we’re well into 2017 now and Google has already rolled out a significant algorithm update this year. But of course every SEO worth her salt knows that last year’s algo updates are significant indicators of the changes to come – search engines are known for making slow and incremental adjustments to their filters.

So while we’re still piecing together lessons from wins and losses in organic search last year, here’s a visual and entertaining summary of Google’s moves in 2016 that might well help us in predicting where SEO will take us in 2017.

Google’s Biggest Search Algorithm Updates Of 2016 – a visual representation by E2M

 

 

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Google Assistant vs. Siri: Which is the Best Smartphone AI? [INFOGRAPHIC] by @MattGSouthern

Google Assistant vs. Siri – is one smartphone AI better than the other? We’ll leave that for you to decide with this infographic.

The post Google Assistant vs. Siri: Which is the Best Smartphone AI? [INFOGRAPHIC] by @MattGSouthern appeared first on Search Engine Journal.

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The Current State of the Content Marketing Ecosystem [INFOGRAPHIC] by @rinadianewrites

Learn more about the current state of the content marketing ecosystem from content marketers themselves in this infographic by CopyPress.

The post The Current State of the Content Marketing Ecosystem [INFOGRAPHIC] by @rinadianewrites appeared first on Search Engine Journal.

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What’s The Best Time to Post Ads and Content on Social Media? [INFOGRAPHIC] by @megcabrera

Know your social media audience, and follow their social media lifestyle in this infographic by AddPeople.

The post What’s The Best Time to Post Ads and Content on Social Media? [INFOGRAPHIC] by @megcabrera appeared first on Search Engine Journal.

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How Much Does it Cost to Create an App? [INFOGRAPHIC] by @megcabrera

An infographic of how much you should expect to pay for developing an app, along with the variable information you need to ask.

The post How Much Does it Cost to Create an App? [INFOGRAPHIC] by @megcabrera appeared first on Search Engine Journal.

11 ways to raise your SEO click-through rate (infographic)

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.

But even if you don’t believe that organic CTR can affect your SEO rankings, it’s a really good idea to work on increasing your click-through rate.

A high organic CTR in Google or any search engine means you get more traffic from the same ranking (isn’t that the point of rankings in the first place?).

What’s more, higher CTR pages tend to have higher conversion rates, too. Increasing your CTR by 2x will increase your conversion rate by 50%.

In this way, organic CTR is actually a super important building block – a foundational must-have for more successful SEO overall. There’s a ton of evidence out there that points to CTR’s importance, some of it even coming from the almighty Google itself.

It’s not something you can sit back and ignore.

But how can you make real, measurable and lasting improvements in your organic CTRs for SEO?

In my pursuit to answer this question, I joined forces with the exceptionally talented Brian Dean from Backlinko. Together, we’ve developed an awesome new collection of the eleven most effective ways to boost your organic CTR and compiled them into an easy-to-follow infographic.

If you’re like most marketers I know, you don’t have time to dink around with optimizations we already know don’t work.

For example, Microsoft has proven that descriptive URLs perform better than generic ones – 25% better, as a matter of fact. Are you seriously already losing 25% of clicks just because your team got lazy with URLs? There’s an easy win if you can turn that around.

Another stupid simple trick is to get rid of your keyword-heavy titles. They’re super boring and don’t inspire anyone to click. I mean, look at these – so blah.

You need to get creative with your titles. Speaking of titles, there are all kinds of recommendations out there about them, too:

“Make them long and descriptive!”

“Keep them short and punchy!”

“Try these 94 different ways to make a title!”

Ain’t nobody got time for that. If you want to give your page an instant CTR kickstart, use this PROVEN title format:

The Format – The Emotional Hook – The Content Type – Your Subject

You can see exactly what this looks like, plus all 11 epic tips illustrated, in the infographic below. Keep it handy! You’re going to use this guide for reference as you continually optimize your pages over the coming months with higher organic CTRs in mind:

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This article and infographic was orginally published on the Wordstream blog and it’s repeated with permission: Organic SEO CTR Infographic.

Accelerated Mobile Pages (AMP): one year on – stats and infographic

We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months.

AMPs implications are far reaching, for marketers, for publishers  (big and small) and for ecommerce.

Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with slow loading times. The latest Google research shows that 53% of people will leave a site that fails to load in three seconds or less.

But AMP will soon be a key battleground in search, as AMP listings are now spreading throughout organic mobile results. Publishers and organisations may find the need for AMP implementation will reach the tipping point early in 2017. And although AMP may not be a ranking factor yet, time will tell.

In order to celebrate AMP’s one year anniversary, David Besbris, VP Google Search, AMP Project Lead at Google has revealed a plethora of stats to convince you of AMP’s success, as well as an infographic republished at the bottom of the page.

The biggest participants so far in the AMP format:

  • WordPress — AMP’d up tens of millions of websites in addition to VIP publishers
  • Reddit — announced tens of millions of pages in AMP
  • Bing — iOS and Android app supports AMP
  • Ebay — AMP’d up 15 million product category pages
  • Pinterest — Uses AMP for Pins
  • Google — Launched AMP in search web results

Results for publishers using AMP:

  • Washington Post — 23% increase in mobile search users who return within 7 days
  • Slate — 44% increase in monthly unique visitors and a 73% increase in visits per monthly unique visitor
  • Gizmodo — 80% of Gizmodo’s traffic from AMP pages is new traffic, 50% increase in impressions
  • Wired — 25% increase in click through rates from search results, with CTR on ads in AMP stories up by 63%.
  • Relay Media — in the last 30 days alone has converted over 2.5 million AMP pages for publishers like The Daily Dot, Hearst Television and The Miami
    Herald which says mobile users who start with an AMP article spend 10% more time than those who land on regular mobile pages.

Ad performance

A DoubleClick study earlier this year compared ad performance on AMP and non-AMP mobile pages across 150 publishers.

The results are as follows:

  • 80%+ of the publishers realized higher viewability rates
  • 90%+ of the publishers drove greater engagement with higher CTRs
  • The majority of the publishers saw higher eCPMs (Impact and proportion of lift varies by region and how optimized the non-AMP sites are)

Of course all the above findings should be taken with a pinch of salt, as they are directly from the Google AMP team. Implementing AMP isn’t as easy as it’s made out to be, and in some cases, AMP is leading to lower CTR.

There’s also no guarantee that Google won’t ditch this format in 12 months time, much the same way it did with authorship. And AMP is ultimately another way of keeping you anchored to yet another Google property.

But hey, here’s a nice infographic to make you forget all your anxieties…

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What Gets The Most Results for Top SEOs? [Infographic] by @annaleacrowe

Check out the infographic below to find out what other SEO marketers are focusing on and what they are leaving on the backburner for now.

The post What Gets The Most Results for Top SEOs? [Infographic] by @annaleacrowe appeared first on Search Engine Journal.