Tag Archives: How To: SEO

How to add schema markup to your site using Google Tag Manager

Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps. The post How to add schema markup to your site using Google Tag Manager appeared first...

Please visit Search Engine Land for the full article.

5 ways your merchandising strategy is affecting SEO performance

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. The post 5 ways your merchandising strategy is affecting SEO performance...

Please visit Search Engine Land for the full article.

Mapping keywords to the buyer journey in SEO

Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. The post Mapping keywords to the buyer journey in SEO...

Please visit Search Engine Land for the full article.

How to monitor Google Knowledge Graph changes and performance

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. The post How to monitor Google Knowledge Graph changes and performance appeared...

Please visit Search Engine Land for the full article.

Setting SEO KPIs for small manufacturing websites

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. The post Setting SEO KPIs for small manufacturing websites appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Using social metrics + SEO + questions to create content that drives inbound traffic

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. The post Using social metrics + SEO + questions to create content that drives inbound traffic appeared first on Search...

Please visit Search Engine Land for the full article.

How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. The post How your old content can help with SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. The post How to download all of your landing pages from Google...

Please visit Search Engine Land for the full article.

How to quickly find and export all subdomains indexed by Google

Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website's indexed subdomains using a simple (and free) Chrome plugin. The post How to quickly find and export all subdomains indexed by Google appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The benefits of creating a purpose-driven SEO strategy

Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website's purpose. The post The benefits of creating a purpose-driven SEO strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.