Tag Archives: How To: SEO

How using search opportunities can guide link-building content strategies

Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success.

The post How using search opportunities can guide link-building content strategies appeared first on Search Engine…



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7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.

The post 7 marketing and promotion tactics to get your content discovered appeared first on Search Engine Land.



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Is a 301 or 302 redirect best for SEO?

Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.

The post Is a 301 or 302 redirect best for SEO? appeared first on Search Engine Land.



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Is a 301 or 302 redirect best for SEO?

Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.

The post Is a 301 or 302 redirect best for SEO? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

How to effectively report competitor spam

Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing “blackhat SEO” can be another tool in your marketing arsenal.

The post How to effectively report competitor spam appeared first on Search Engine Land.



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The ultimate guide to bot herding and spider wrangling

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

The post The ultimate guide to bot herding and spider wrangling appeared first on Search Engine Land.



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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

The post What is GS1 SmartSearch Schema markup and why should e-commerce sites use it? appeared first on Search Engine Land.



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YouTube SEO 101

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

The post YouTube SEO 101 appeared first on Search Engine Land.



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8 simple ways to utilize a blog to improve SEO results

Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.

The post 8 simple ways to utilize a blog to improve SEO results appeared first on Search Engine Land.



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How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.

The post How to use long-tail keywords to build your short-tail…



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