Tag Archives: GOOGLE

How to stop worrying about Google updates

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. The post How to stop worrying about...

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Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to prepare. The post Voice search becomes voice action: A key talking point at SMX London appeared first on Search Engine Land.

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The AdWords 2017 roadmap is loaded with artificial intelligence

What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land.

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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. The post How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer appeared...

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Voice search: A digital space race

Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade.

It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion’ taking place.

It’s clear why the topic has garnered so much interest; not only do voice assistants seem to tally with what many of us grew up thinking the ‘future’ would look like (essentially an episode of the Jetsons), but they also herald the first real shake-up for the search industry since the launch of the first SERP way back in 1996.

Google currently holds a dominant position in the western search market, but even it needs to continue growing. Voice search, and the increased number of queries this would deliver if widely adopted, could provide that growth.

For the competition, who hold a combined 20% of the global search market share to Google’s 79.8%, voice search presents a fantastic opportunity to gain some ground and perhaps even prevent another search monopoly in this relatively new arena.

By gaining control of the voice search market, and providing integrated, seamless device solutions, companies like Amazon and Apple could convince users to purchase more of their hardware. Moreover, Baidu’s speech recognition levels are the highest within this global competitor set, which could provide a platform for them to expand beyond their native China.

From an optimistic viewpoint, voice search technology has the potential to revolutionize how we source information, how we communicate, and even how we live our lives.

Nonetheless, the path to voice search becoming ubiquitous and, perhaps most importantly to marketers, monetizable is not a straightforward one. With so many technical and practical challenges remaining it would be prudent to avoid being overly hasty in making proclamations that 2017 will be “The Year of Voice Search”.

A study by Forrester indicates that most people are still not using voice search at all. Speech recognition needs to reach around 99% accuracy before the user experience is good enough that people might adopt voice search more widely. Monetizing what is majoritively still a screen-free interaction remains a significant challenge for search engines.

That said, with the combined might (and investment) of the world’s tech giants behind it, all the signs point to voice search gaining traction with consumers through 2017 and beyond.

So who are the major players taking a stab at it? Our playful infographic highlights takes a look at why Google, Amazon, Microsoft and co. might be so keen to steal a march, and where their respective advantages and disadvantages might place them in this voice search ‘space race’.

Click the image to view the infographic as a PDF.

Infographic created by Malena Finguerut, content and marketing specialist at Croud, and graphic designer Chelsea Herbert

Google adds Maximize Conversions automated bid strategy in AdWords

The newest Smart Bidding option aims to increase conversion volume and will spend a campaign's daily budget in pursuit of that goal. The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land.

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Google’s latest search update gives art lovers a deeper dive into the masterpieces

Google's Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums. The post Google’s latest search update gives art lovers a deeper dive into the masterpieces appeared first on Search Engine Land.

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The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed. The post The battleground of entities & reviews appeared first on...

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Google Attribution: What search marketers need to know

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. The post Google Attribution: What search marketers need to know appeared first on Search Engine Land.

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How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. The post How to track conversions like a pro appeared first...

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