Tag Archives: GOOGLE

Google Search lets readers find e-books at their local libraries

The new search feature is currently available on mobile. The post Google Search lets readers find e-books at their local libraries appeared first on Search Engine Land.

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The YouTube Ads perk you didn’t know existed

Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising. The post The YouTube Ads perk you didn’t know existed appeared first on...

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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation

Submission appears similar to its earlier, unsuccessful settlement proposal. The post Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation appeared first on Search Engine Land.

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Competitive analysis: Making your auction insights work for you

Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land.

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The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads' performance. Unfortunately, as columnist Andy Taylor points out, Google doesn't always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land.

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Customizable, collaborative dashboards to arrive within AdWords

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. The post Customizable, collaborative dashboards to arrive within AdWords appeared first on Search Engine Land.

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August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

Have you noticed a recent shift in Google's local search results? Columnist Joy Hawkins shares everything you need to know about the 'Hawk' update, which seems to have killed some of the changes we saw with Possum. The post August 22, 2017: The day the ‘Hawk’ Google local algorithm...

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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land.

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Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. The post Google rolling out support for AMP landing page in AdWords search campaigns globally appeared first on Search Engine Land.

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Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. The post Google Attribution: Is...

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