Tag Archives: GOOGLE

10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land.

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SEO Sends A Message To Google Via Robots.txt

Rishi Lakhani posted on Twitter a link to an awesome robots.txt file he wrote at fastfwd.com/robots.txt which says "DEAR GOOGLE, SINCE THIS IS THE ONLY TIME YOU COME TO ME, LET ME TALK TO YOU...
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How to turn off ad tracking in Google, Bing and Yahoo!

We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results – and the ads – that they serve us.

But that kind of tracking might not always be welcome, especially when it means that you have ads following you around the internet from a site where you bought a gift for a friend once, or for pregnancy products months after you’ve given birth. Or maybe you just don’t like your data being collected and used in this way.

Luckily, there is a way to get rid of them, as long as you know where to look.

Note that these methods won’t stop Google, Bing et al from showing you ads altogether, but they will keep them from using your profile information and online activity to target ads at you.

Google

First, navigate to myaccount.google.com, which can also be accessed from the Google homepage by selecting the little ‘grid’ icon in the corner next to ‘Images’, and selecting My Account.

Under ‘Personal info and privacy’, select ‘Ads settings’, then ‘Manage ads settings’ to get to the main ads dashboard.

To turn interest-based ad targeting off completely, toggle ‘Ads personalization’ from ON to OFF. If you don’t want to turn ad targeting off altogether, but want to fine-tune it, you can uncheck certain options from the ‘Your topics’ checklist lower down, until only the relevant topics are left.

How to turn off ad tracking in Google, Bing and Yahoo!

To permanently save your opt-out preference, there is a link right at the bottom of the page which allows you to install the DoubleClick opt-out plugin. This will keep your opt-out status for that browser even if you later clear all cookies.

You can go one further than this and disable ad personalization for the Google ads you see when you’re signed out and across other online ad networks that work with Google. To do this, select ‘Visit AdChoices’ at the bottom of the page. This will take you to a new page that displays a list of different companies and whether they are currently delivering ads based on your interests.

 How to turn off ad tracking in Google, Bing and Yahoo!

You can then toggle individual companies on or off, or to disable ad tracking for all companies, scroll down and a dialog box will appear with the option to ‘Turn off all companies’. (You will need to have Javascript enabled in order for the page to work properly).

There is one other way that you can disable ad personalization on Google, if you’re a user of Google Chrome. Navigate to your browser settings (accessed by selecting the three vertical dots icon in the top-right corner of your screen) and select ‘Show advanced settings…’

Under ‘Privacy’, select ‘Send a “Do Not Track” request with your browsing traffic’. The effect this has will depend on whether a website responds to the request, and how it is interpreted, but some websites will respond by showing ads which aren’t related to your browsing history.

How to turn off ad tracking in Google, Bing and Yahoo!

Bing

In order to turn off personalized ad tracking on Bing, you need to opt out of customized ads on all Microsoft sites and partners (such as AOL). To do this, go to choice.microsoft.com or from the Bing homepage, select ‘Settings’ from the hamburger menu in the corner, then More > Personalization and select the link to the Personalization Settings Page. Under ‘Other privacy settings’, select ‘Advertising Preferences’.

How to turn off ad tracking in Google, Bing and Yahoo!

From there, you can toggle ‘Personalized ads in this browser’ to OFF, and if you’re signed into your Microsoft account, you can also turn off ‘Personalized ads wherever I use my Microsoft account’.

How to turn off ad tracking in Google, Bing and Yahoo!

You can also opt out of personalized ads from other companies served by Microsoft, by selecting ‘Do you want personalized ads from other companies?’ under ‘More choices’.

On this page, as with Google, you can opt out of ad tracking for individual companies listed, or select ‘Choose all companies’ at the bottom to opt out of personalized ads for all participating companies.

How to turn off ad tracking in Google, Bing and Yahoo!

Yahoo!

To opt out of ad tracking on Yahoo!, go to the Yahoo! Ad Interest Manager or on the Yahoo! homepage, select ‘About our ads’ (in very small light grey text in between ‘Privacy’ and ‘Help’) and then under ‘What choices do I have?’ select ‘Manage interest-based advertising categories, or opt-out of all categories, from Yahoo.’

How to turn off ad tracking in Google, Bing and Yahoo!

On the Yahoo! Ad Interest Manager, under ‘Your advertising choices’ there are two tabs, one for across the web and one for Yahoo! sites, widgets and apps. Select ‘Opt out’ for either tab to opt out of ads.

How to turn off ad tracking in Google, Bing and Yahoo!

Google rolls out AdWords account-level call extensions, among other call updates

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on Search Engine Land.

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3 free AdWords testing tools to adopt today

Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.

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Google is shrinking AdWords’ view-through conversion window default

The conversion window will default to one day at the end of March. The post Google is shrinking AdWords’ view-through conversion window default appeared first on Search Engine Land.

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How we hijacked Google’s SEO guide search rankings

Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process. The post How we hijacked Google’s SEO guide search rankings appeared first on Search Engine Land.

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How to use Google Tag Manager to show your clients results

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. The post How to use Google Tag Manager to show your clients results appeared first on Search Engine Land.

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the internet.

Plus, a new study has revealed that 63% of top-ranking websites use keywords in their URL, and Bing has a new function that allows you to filter restaurants by Pokéstop.

How will Google’s new ‘Ad’ label impact marketers?

In last week’s round-up we reported that after some testing, Google has officially rolled out a new look for its ad labels on the SERP. But the question on everyone’s lips is: how will this affect marketing campaigns?

Clark Boyd took a detailed look at the possible implications of the chance for Search Engine Watch this week, including considering why Google has chosen to change the look of the ad labels, the impact it will have on paid search CTR, and the possible effect on organic search.

Google’s Jigsaw aims to increase the quality of online conversations

Jigsaw, the technology incubator formerly known as Google Ideas, has launched an API which aims to rid the web of bad comments.

Called Perspective, the API “uses machine learning models to score the perceived impact a comment might have on a conversation” and can be used to identify and filter out comments that are likely to be “toxic.” When fed the content of a comment, the API will give a percentage rating as to how similar it is to “toxic” comments.

Five most interesting search marketing news stories of the week

Five most interesting search marketing news stories of the week

Perspective uses machine learning models to determine the likelihood of a comment being toxic.

Needless to say there has been some skepticism over how well this model can work, but it’s already being tested out by a number of prominent publishers, including the likes of the New York Times, the Guardian and Wikipedia. Al Roberts took a look at the issue for ClickZ, and considered whether a human issue like online abuse can really be solved by machines.

Google’s DeepMind app is saving NHS nurses two hours a day

There was significant controversy surrounding DeepMind, the Artificial Intelligence arm of Google, last November when it was revealed to be at the center of a massive data-sharing agreement involving the medical information of more than 1.6 million patients.

But the NHS Royal Free London Hospital, which is trialing an app by DeepMind designed to detect early signs of kidney failure, has spoken out in defense of the technology and revealed that it is saving nurses up to two hours every day.

Five most interesting search marketing news stories of the week

The logo for Streams, the real-time health information app by DeepMind.

Wired UK reported that more than 26 doctors and nurses at Royal Free are using the app, which is “alerting” them up to 11 times per day of patients at risk of acute kidney injury (AKI). According to NHS figures, acute kidney disease costs them more than £1 billion every year – although it’s unknown how much the NHS is paying DeepMind for the use of its technology.

“Within a few weeks of being introduced, nurses who have been using Streams report it has been saving them up to two hours every day, which means they can spend more time face-to-face with patients,” the hospital said in a statement.

Study: 63% of top-ranking websites use keywords in their URL

How beneficial is it to have keywords in your domain URL? There has been little definitive information to answer this question over the years. Matt Cutts and John Mueller, both of Google, have previously gone on record (one in 2009, and the other in 2016) to state that keywords do make some contribution to search ranking.

Five most interesting search marketing news stories of the week

But what does this look like in practice, and how does it vary across different industries? A study by HigherVisibility, shared exclusively with Search Engine Watch, set out to answer this very question, analyzing the top ranking websites for various keywords across ten major industries.

The study found that nearly two-thirds (63%) of top-ranked websites use keywords in their domain URL. Of the industries studied, the debt industry had the highest incidence of keywords in domain URLs with 76%, while email marketing had the lowest, with 47%. Read the full write-up and analysis of the findings.

Bing lets you filter restaurants by Pokéstop

What are the qualities of the ideal restaurant? Good food, ambiance…. nearby Pokéstop? If you would pick the last of these, you’re in luck, because Bing now allows you to filter restaurants by whether or not they have a Pokéstop nearby.

Five most interesting search marketing news stories of the week

The SEM Post’s Jennifer Slegg was the one to notice the change, which hasn’t been publicized by Bing in any way. So far the feature is only available in US search, but it could be a boost for some businesses. Wired reported in September 2016 that one in 10 US smartphone users were still playing the game, and a slew of new Pokémon have been introduced since then. Maybe now would be a good time to splurge on a lure or two.

How to monitor Google Knowledge Graph changes and performance

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. The post How to monitor Google Knowledge Graph changes and performance appeared...

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