Tag Archives: GOOGLE

7 Advanced Tips To Automated Bidding Success On AdWords Search Ads

AdWords automated bidding can be a huge time-saver, but marketers want to know how it works. Contributor Matt Lawson answers your FAQs. The post 7 Advanced Tips To Automated Bidding Success On AdWords Search Ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Acquires Photo Storage App Odysee, Is A Major Google+ Update On The Way? by @mattsouthern

It was announced today that Google acquired photo storage app Odysee. The app, which automatically backs up photos and videos taken on your smartphone, will shut down on February 23rd. As a result of the deal Odysee’s development team will be joining the Google+ team, a move which has led to speculation that Odysee’s unique features will eventually be integrated into G+. In addition to backing up media captured on your mobile device, Odysee also allows for automatic private sharing with other users. Odysee also has an intelligent feature where it determines which quality to store your media in based […]

The post Google Acquires Photo Storage App Odysee, Is A Major Google+ Update On The Way? by @mattsouthern appeared first on Search Engine Journal.

Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters

Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The post Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals

AdWords has made many improvements to its conversion tracking capabilities in recent years, but columnist Susan Waldes notes that many businesses have been reluctant to catch up. The post Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals appeared first on...

Please visit Search Engine Land for the full article.

As Google’s Search Deal With Apple Is Set To Expire, Bing And Yahoo Want A Piece Of The Action by @mattsouthern

The coveted role of being Apple’s default search provider for the Safari browser is going to be up for grabs soon, according to a report from Quartz, and Yahoo and Microsoft are both vying for Google’s spot. There’s a lot at stake for the company Apple decides to go with. According to StatCounter, Safari accounted for 48% of searches on smartphones, 69% on tablets, and 9% on desktops in the US in the month of January 2015. We know that there’s a lot of power in being a browser’s default search engine, just look at the story published this week on Google’s […]

The post As Google’s Search Deal With Apple Is Set To Expire, Bing And Yahoo Want A Piece Of The Action by @mattsouthern appeared first on Search Engine Journal.

Google To Once Again Show Tweets In Search Engine Results Pages by @mattsouthern

Google once again has access to Twitter’s firehose thanks to a new deal reached between the two companies, Bloomberg reports. Within the first half of this year you’ll start to see tweets in Google’s search results in real-time. Previously Google had to crawl Twitter for new information, just as it does any other site. Now the search giant has immediate access to Twitter live stream of data, meaning tweets will be visible in the SERPs automatically. You may remember back in 2009 when Google was able to index tweets automatically. The deal lapsed in 2011 and was not renewed because Twitter’s […]

The post Google To Once Again Show Tweets In Search Engine Results Pages by @mattsouthern appeared first on Search Engine Journal.

Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done

Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location. The post Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Hit With A Penalty? Google Explains The Best Way To Submit A Reconsideration Request by @mattsouthern

If Google slaps you with a manual penalty it’s not the end for your site. You always have an opportunity to undo the damage, so to speak. When you correct the problems that led to receiving a penalty, you can then submit a reconsideration request to have Google take another look at your site. If Google feels like you have adequately resolved the issues it will then reindex your site. If your reconsideration request isn’t approved then it’s back to the drawing board. Google wants to send fewer webmasters back to that proverbial drawing board, as the company has recently updated […]

The post Hit With A Penalty? Google Explains The Best Way To Submit A Reconsideration Request by @mattsouthern appeared first on Search Engine Journal.

Google’s Senior Vice President of Knowledge Is Leaving The Company by @mattsouthern

Sources tell TechCrunch that Alan Eustace, Google’s Senior VP of Knowledge, is leaving the company. In addition to being a longtime Google employee, Eustace also holds a world record for highest-altitude free-fall jump. It’s known that Eustace is retiring after leaving Google, not taking on a new role elsewhere. Staff received an internal memo announcing the departure, but it’s not known who will be taking over his role. Eustace was reportedly looking to leave Google for some time, and took advantage of the opportunity that presented itself when Google began reorganizing its business, sources say. Eustace has been with Google […]

The post Google’s Senior Vice President of Knowledge Is Leaving The Company by @mattsouthern appeared first on Search Engine Journal.