Tag Archives: GOOGLE

Factors Affecting Pigeon — A 5,000 Page Case Study

How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights. The post Factors Affecting Pigeon — A 5,000 Page Case Study appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern

Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Penguin 3.0 is actually a refresh and not a full-fledged update. It will affect fewer than 1% of queries in US English search results, with the main focus of the refresh being to help sites that have cleaned up webspam penalties incurred in previous iterations of Penguin. Of course, it wouldn’t be Penguin if certain sites weren’t demoted as well, and Far also points out that […]

The post Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern appeared first on Search Engine Journal.

Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern

A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this time, few details are available from […]

The post Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern appeared first on Search Engine Journal.

Google Updates “Right to Be Forgotten” Notification by @5le

In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires users to supply documentation verifying their identity. When results are removed from search, Google sends a message to the Webmaster via Webmaster Tools. The original notification Google sent about removing content from its European index was fairly sparse. The message just stated a URL had been removed and […]

The post Google Updates “Right to Be Forgotten” Notification by @5le appeared first on Search Engine Journal.

Google Updates Search Algorithm To Weed Out “Notorious” Piracy Sites by @mattsouthern

Today Google released an updated version of their report on How Google Fights Piracy, which details the ways the company fends off piracy across its services. The updated version expands on the 2013 edition with updated numbers and new developments that have occurred within Google over the past year. Fighting Piracy With New Ad Formats Google has been testing new ad formats in its search results on queries related to movies and music. The idea is to direct searchers to sources where they can purchase media legitimately. For searches that contain words like “download”, “free”, and “watch”, which Google claims […]

The post Google Updates Search Algorithm To Weed Out “Notorious” Piracy Sites by @mattsouthern appeared first on Search Engine Journal.

Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a...

Please visit Search Engine Land for the full article.

Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014

Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management...

Please visit Search Engine Land for the full article.

Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010

In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2...

Please visit Search Engine Land for the full article.

Google Recommends Using Both XML Sitemaps And RSS/Atom Feeds For Optimal Crawling by @mattsouthern

Google published a set of best practices for XML sitemaps and RSS/Atom feeds on its Webmaster Central Blog this week, explaining which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google. Google explains the differences between the formats by saying that XML sitemaps describe a whole set of URLs within a site, while RSS/Atom feeds only describe the most recent changes. As a result of XML sitemaps containing more information, they are typically larger than RSS/Atom feeds. XML sitemaps are also downloaded less frequently. As a website owner, which […]

The post Google Recommends Using Both XML Sitemaps And RSS/Atom Feeds For Optimal Crawling by @mattsouthern appeared first on Search Engine Journal.

How to Get in the Mind of Google: The Human Rater Handbook Leaked by @neilpatel

Google has a manual for their team of quality raters. The job of these raters is to analyze websites to determine their quality and then advise Google’s algorithm engineers on best practices for revising the algorithm. Every now and then, copies of these guidelines gets leaked. It’s not likely that Google is surreptitiously masterminding these “leaks,” even though that’s possible. It’s more likely that the community of overeager SEOs and marketers are somehow getting a hold of it, and letting it slip to a wider audience. Recently, it was leaked again, and it brings up a great point to talk […]

The post How to Get in the Mind of Google: The Human Rater Handbook Leaked by @neilpatel appeared first on Search Engine Journal.