Tag Archives: GOOGLE

What Can Businesses Do About The Knowledge Graph Dominating Search Results?

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what’s changing and what marketers should do about it.

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Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results by @mattsouthern

Google dropped a major announcement today stating that, as of April 21st, the search giant will be extending the use of mobile-friendliness as a ranking signal throughout mobile search results. This change will affect worldwide mobile search results in all languages, and Google says it will have a “significant” impact. This marks Google’s much anticipated step towards delivering primarily mobile-friendly sites in mobile search. If you follow Google changes closely, the signs had been building up over the past few months. Google hinted at this back when it introduced an official set of mobile-friendly site criteria, along with a mobile […]

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Google Is Bringing Paid Search Results To The Google Play Store by @mattsouthern

Google announced this morning that its bringing a familiar feature from Web search over the Google Play Store: paid search results for mobile apps. Mobile app developers will now have the ability to pay to promote their app on the Google Play store and have it prominently featured when people are searching for apps within that category. Here’s an example of how it will look: Google Play search ads will initially begin as a pilot program. A limited group of advertisers, who are already running Google search ads for their apps, will be able to use this feature first. Ads […]

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The Hardest AdWords Quiz You’ll Ever Take

You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!

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Study: Google Now Displays Rich Answers For 19.45% Of Queries

Rich answers are now displaying for targeted queries at a rate of 19.45% for targeted queries, according to a new study by Stone Temple Consulting.

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Google Gives Business Owners More Control Over Photos Displayed In Search Results by @mattsouthern

Google recently announced some improvements to its Google My Business service that are designed to give business owners more control over how their business is presented across various Google properties. With these changes you can now specify which image you’d like to be displayed in Google’s search result. Previously, whatever was set as your business’s profile photo on Google+ would carry over into Google search. Now if you want one photo displayed in search, and a different one displayed on Google+, you have the option to do that. You will also have options to add six new categories of photos, to […]

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Google Improves Google Flights Search, Never Miss Another Travel Deal by @mattsouthern

Thinking about Spring/Summer travel while stuck in one of the coldest winters on record? You’re not the only one, as Google points out there’s always an increase in travel-related searches around this time. With that being the case, the company has released a series of updates to its Google Flights service designed to make it easier for you to plan your next trip. If you’re determined to find a good deal there’s no “best day” to travel, says Google. You can find good deal on any day of the week, which is especially true if you’re flexible with your travel […]

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How To Use Fetch As Googlebot Like An SEO Samurai

For those of you not familiar with this feature in Google Webmaster Tools, contributor John Lincoln explores its capabilities in depth.

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Google To Warn Users Against Visiting Sites With Unwanted Downloads by @mattsouthern

Google recently announced that it’s going to start warning users before visiting sites that prompt unwanted software downloads. Google Search will now be able to identify sites that have automatic software downloads, and present a warning like the one below before you visit it: In addition, these new SafeBrowsing features will be incorporated into Google’s Chrome browser, which means you’ll be protected against against harmful sites accessed from all over the web. The company has also said it will disable all ads leading to sites with unwanted downloads. Just to be sure your site isn’t leading people to download unwanted […]

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No Whammies! Google To Test Social Casino Game Ads

Ads to appear across Google ad networks including mobile apps, search, display and video.

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