Tag Archives: GOOGLE

Who Could Fill In for Matt Cutts? by @albertcostill

Matt Cutts, head of Google’s webspam team, recently posted some big news. “I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more.” Cutts says he’ll completely unplug, meaning that he won’t be checking his work email until October. (Side note: Anyone care […]

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Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look

Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions. Location extensions are what allow...

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Google Glass: Segway for Your Face? by @albertcostill

Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff Bezos, the media, and the general public. And why not? It is an easy to operate two-wheeled, self-balancing, battery-powered electric vehicle. In short, it was an achievement inventor Dean Kamen declared “will be to the car what the car was to the horse and buggy” in an interview with Time. However, there were obviously concerns over the public’s safety, along with the $3,000 plus price tag. Which doomed the Segway in the end. Some municipalities have banned […]

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Assessing Hummingbird’s Impact On Search — 10 Months Later

On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel...

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Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of...

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How to Use Google’s Structured Data Markup Helper by @neilpatel

With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming. A quick survey of the type hierarchy at schema.org reveals a list that is shockingly thorough. Where do you begin? How do you not miss something? That’s why I’d like to explain how to use Google’s Structured Data Markup Helper What Does the Structured Data Markup Helper Do? Titles like “Structured Data Markup Helper” need a little explanation, so let me first explain a […]

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Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been...

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Official Google Analytics App Released For iPhone by @mattsouthern

Marketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released for Android. The iPhone app comes with everything you’d expect if you’ve ever used the Android version. Along with real-time and time-based reports, you can also use the app to view behaviors, conversions and more. An official app is a welcome alternative to the third-party apps that Google Analytics users have had to use up until this point. The official app takes full advantage of the sign-in features in Gmail, Google+ and the standard Google […]

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Marin Software Adds Support For Google Shopping Campaigns

Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate...

Please visit Search Engine Land for the full article.

Google Launches Official Robots.txt Testing Tool by @mattsouthern

A robots.txt file is key component of your website’s SEO, but sometimes these files do more harm than good. For example, your robots.txt file may be blocking search engine spiders from crawling important pages on your site, or it may be preventing your site from being indexed altogether. Google wants to make it easier for you to detect these kinds of errors, which is why they have announced today that they’re launching an updated robots.txt testing tool in Webmaster Tools. You can find the updated testing tool in Webmaster Tools within the Crawl section. With the new tool you will see […]

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