Tag Archives: GOOGLE

Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future by @5le

Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have opted for a subdomain on their .COM, instead of the .COM.BR Brazilian TLD that Google uses, but that’s for another post.) Brazil might seem like an odd first expansion choice for a search engine that is primarily focused on the Chinese language, but when you dig into the details, it actually quite logical. Baidu’s Background For those unfamiliar with Baidu, their algorithm is similar to other search engines in that it calculates a web document’s relevance […]

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Google Acquires Gecko Design, Designers Of The Original Fitbit by @mattsouthern

TechCruch reports that Google has acquired Gecko Design, the firm responsible for the mechanical design of the original version of the fitness tracking device Fitbit. Gecko Design was founded in 1996 and is headquartered in Los Gatos, California. Google reportedly acquired them to help with its Google X special projects laboratory. In addition to working for Fitbit, Gecko Design has also worked with high-profile clients such as Aliph (Jawbone), Dell, HP, Slingmedia, and OLPC. Here is what the President of Gecko Design had to say about the acquisition in a statement posted on their home page: This is an incredible […]

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The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts

Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the...

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AdWords Adds Single Currency Reporting For Conversion Values

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from...

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Speak To Google’s Search App In Multiple Languages And It Will Now Understand You by @mattsouthern

More than half the world’s population speaks two or more languages, Google stated in a post on the Inside Search blog today. Google can now do a better job of keeping up, as the Google Search app on Android is now capable of understanding multiple languages. The Google Search app will understand you no matter which language you choose to speak to it in. Previously you had to change your settings if you wanted to switch languages, but now you can seamlessly alternate between different languages. For example, you can search for nearby restaurants in English, then dictate a text […]

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If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?

Google has continually denied that an account-level Quality Score exists -- yet this unseen metric still seems to have an impact on AdWords performance. The post If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program? appeared first on Search Engine Land.

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Google Says HTTPS Is A Ranking Signal, But It’s Not Really

Is it worth it for webmasters to switch to HTTPS in light of Google's recent announcement? The post Google Says HTTPS Is A Ranking Signal, But It’s Not Really appeared first on Search Engine Land.

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Patent Shows Possible New Google Glass Design, Would You Wear These? by @mattsouthern

Pictures from a patent granted on August 12th show that Google glass may one day look more like ordinary glasses. That patent, detailing a possible new Google Glass design, was granted toto Google and inventors Mitchell Heinrich and Eliot Kim. Heinrich has played a key role in developing Glass along with Isabelle Olsson. The two of them are responsible for three dozen patents being granted to Google to date The new design is sleeker and conceals the tech inside the frames, rather than proudly displaying everything out in the open like the current design. The patent application identifies a “wearable […]

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New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion...

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Google’s Amit Singhal Shares The Top 10 Search Milestones Of The Past Decade by @mattsouthern

Amit Singhal, Google’s head of search, posted about his 14-year work anniversary on Google+ today and also shared what he feels are the 10 biggest Google search milestones since 2004.  In 2004, 4 years after Singhal started working for Google, the company introduced their IPO. They’ve made a range of big bets since then, Singhal says, but the heart of Google is still search. Singhal also shares that there were a whopping 890 improvements to Google Search last year alone, and the company intends to keep moving forward and making things better. “In 2024, the Google of 2014 will seem ancient, […]

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