Tag Archives: Google: Social Search

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

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Using Google To Inform Pinterest Keyword Research Strategies

Incorporating Pinterest into your online marketing strategy is good — getting that content to rank in Google search is better. Columnist Thomas Stern explains how to increase the search visibility of your Pinterest content.

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Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]

Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.

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Study: Why, When & How Often Google Indexes Individual Tweets

Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack…



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