Tag Archives: Google: Maps & Local

Local search update: ‘Best’ filter invading the local pack

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.' The post Local search update: ‘Best’...

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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility. The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared...

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Google My Business Adds Bulk Download Insights Analytics

Google Insights within Google My Business is the analytics tool that shows business owners how much action their Google Maps/Local listing is getting...

Google Maps Timeline finally comes to iOS

Feature available on Android and desktop since 2015 hits iOS; Google's main iOS search app also gets a small update. The post Google Maps Timeline finally comes to iOS appeared first on Search Engine Land.

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Local search ranking factors: What’s working in 2017 [Podcast]

In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017. The post Local search ranking factors: What’s working in 2017 [Podcast] appeared first on Search Engine Land.

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Just released: 2017 Local Search Ranking Factors survey results

After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. The post Just released: 2017 Local Search Ranking Factors survey results appeared first on Search Engine Land.

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Is Google really keeping fake listings off Google Maps?

A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive. The post Is Google really keeping fake listings off Google Maps? appeared first on Search Engine...

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Google says it has reduced fake Google Maps listings by 70% since 2015

Company cites machine learning and new business verification techniques as main reasons for the decline. The post Google says it has reduced fake Google Maps listings by 70% since 2015 appeared first on Search Engine Land.

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The newest addition to the marketing mix’s Ps: Proximity

Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. The post The newest addition to the marketing mix’s Ps: Proximity appeared first on Search Engine Land.

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Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. The post Google Maps ad traffic steadily growing appeared first on Search Engine Land.

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