Tag Archives: Google: Featured Snippets

Google: Featured Snippets Are Evolving & Changing

Gary Illyes said at the State of Search conference yesterday in his keynote that how featured snippets work, both in user interface and how they rank, is evolving. He said what works for them today...

Another study shows how featured snippets steal significant traffic from the top organic result

When a featured snippet is present, CTR for the first organic result falls below 20 percent. The post Another study shows how featured snippets steal significant traffic from the top organic result appeared first on Search Engine Land.

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New study on featured snippets within Google reveals growth & optimization techniques

Study shows nearly 30% of the Google results have featured snippets. The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land.

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Google tests ‘suggested clip’ in search results where video jumps directly to the answer

Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land.

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Google’s “One True Answer” problem — when featured snippets go bad

Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. The post Google’s “One True Answer” problem — when featured snippets go bad appeared first on Search Engine...

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