Tag Archives: Google Adwords

Google Tests Larger Product Listing Shopping Ads

Google is testing larger images for their product listing ads, shopping ads, in the Google search results. Ramesh Singh shared a screen shot with me on Twitter showing the before and after with these ads...

Advertisers Continue To Drop Google Ads Even After Google Makes Changes

The other day, I reported that Google added ad placement controls for advertisers to help prevent their ads from showing up on hateful, offensive and derogatory content sites. But I guess those assurances were not enough for some of the bigger U.S...

Seriously, Google, can you just make exact match exact?

In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land.

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Google Adds Placement Controls For Advertisers

Last week, Google got in trouble, mostly in the EU regions, for allowing their ads, including AdSense, YouTube ads and other display ads, to show up on sites that have "hateful, offensive and derogatory content...

What happens when Google pushes into branding and messaging?

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post What happens when Google pushes into branding and messaging? appeared first on Search Engine Land.

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Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords...

Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.

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Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three...

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Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.

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Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

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