Tag Archives: Google: AdWords: Product Listing Ads

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

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Getting results from your website means asking the right questions

Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.

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In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines

Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.

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Spotted: Links to competing shopping engines in UK Google Shopping results

The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals.

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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

Google’s direct upload support to end March 20, 2018.

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‘Purchases on Google’ Shopping ads test is running on iOS devices

The quick-payment mobile Shopping ads have previously been limited to Android.

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Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.

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Google Manufacturer Center for product data expands scope, launches API

A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.

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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Phone sales from search ads continue to play a significant role for retailers.

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7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

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