Tag Archives: Google Adsense

Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Killed Off Their WordPress AdSense Plugin

Google has officially deprecated their AdSense plugin for WordPress this month. It is no longer available for new publishers to sign up for. So if you want to use it on a new blog or you are new to AdSense, you need to find a different plugin...

Google AdSense Stats & Earnings Reports Currently Broken Today

Update: As of 10am EST, the reports seem to now be updating. If you login to your Google AdSense account this morning, at least right now, you will see you have zero earnings...

Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads

The company says efforts to crack down on payday loan ads, ads that look like system errors and "tabloid cloaking" ads were among those that led to an increase in removed ads in 2016. The post Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads appeared first on...

Please visit Search Engine Land for the full article.

Google AdSense Launches Ad Balance Slider To Show Less Ads

Google launched a new feature in the new Google AdSense user interface named "Ad balance." Ad balance lets publishers use a slider to show less ads on their sites with the drag and click of a button...

Google AdSense Publishers React To Fake News Ban

I am sure you have all heard about the news around Facebook, Google and others cracking down on fake news distribution and monetization. Mid-November, shortly after the election, many went after fake news sites - with good reason...

New Google AdSense Interface Now The Default Interface

About a month ago, we reported that the new Google Adsense interface was rolling out but back then, you had to opt in to it...

How to maximize your AdSense earnings with Amazon CPM ads

If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue.

And in most cases, there are two other alternatives:

  • High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more
  • Other creative ad units such as in-text links, pop-unders, pop-overs, interstitials and more from networks such as RevenueHits, Intellilinks, Clicksor, Chitika and more.

However, in most cases, both the above options  possibly didn’t work out for you.

Most likely your site was rejected by high-quality CPM ad networks because of their high traffic and unique visitor requirements.

And you probably rejected other types of ad units to maintain user experience on your site, or these creative ad units did not pay more than AdSense.

Here is a great option to increase your AdSense earnings without sacrificing user experience on your site: Amazon CPM Ads.

Here are some tips to implement Amazon CPM along with AdSense to maximize your revenue:

1) Create Amazon CPM Ads with target CPM higher than your AdSense CPM

Amazon CPM allows you define a target CPM and passback ad code while creating an ad unit.

Target CPM allows to specify a minimum CPM rate. Amazon will only display ads in they can meet your target CPM rate.

Passback ad code allows you to provide an alternative ad code such as your AdSense ad code. If Amazon cannot meet your target CPM rate, they will respond with the Passback ad code and an AdSense ad will be displayed instead.

These are great options as they allow you to start working with Amazon CPM ads without implementing new ad slots or sacrificing any revenue.

2) Add product affiliate links to increase CPM rates

Amazon affiliate links and Amazon CPM ads are not directly related but you can help increase your CPM rates with affiliate links. If you can think of relevant products that your visitors might be interested in, you should weave an Amazon affiliate link for that product in your content.

For example, if you write about health eating habits, you might want to include links to top three smoothie blenders on Amazon.com. By adding relevant affiliate links, you increase the probability of generating affiliate revenue in addition to the CPM ad revenue.

In addition, by driving traffic to relevant and specific Amazon product pages, you help Amazon better target their CPM ads to your site visitors.

This will help increase your fill rates, ad relevancy and better retargeting which in turn will lead to higher revenue.

3) Improve affiliate links with related products

Amazon “ordered items report” and “earnings report” offer great insight into what visitors from your blog or website end up buying on Amazon.com.

These reports provide great insight into new, unique and relevant products that you might not be aware of.

When you find such products, add affiliate links to those products on your site thereby introducing new relevant products to your visitors, increase affiliate click thrus, CPM fill rates and revenue.

In addition, Amazon also offers a special ad unit called “Native Shopping Ads” which provides relevant product recommendations in a customizable ad unit which you can place within your content.

You can allow Amazon to display dynamic recommendations or you can select specific products to display in your native shopping ad unit.

Native shopping ads will integrate seamlessly with your content; improve your click through rates; and enhance your visitor experience with relevant product recommendations.

4) Add additional ad units

This is kind of obvious but worth mentioning as it can really increase your revenue. Google AdSense allows you to add up to three AdSense ad units per page.

With Amazon CPM ads, you can add three additional ad units on your page without replacing any AdSense ad unit. While six ad units per page might not offer the best user experience, it’s possible to add maybe 1, 2 or all 3 additional Amazon ad unite with a creative site design and layout.

If your site design can accommodate it, adding ad slots for Amazon CPM ads can dramatically increase your overall revenue from the page.

To conclude, if you are using just AdSense on your site, Amazon CPM ads are a great way to increase your revenue while partnering with a strong brand which you know will serve high quality ads and improve overall user experience on your site.

Google AdSense Spam Spoofing Impressions & Earnings Reports?

There is a thread at the Google AdSense Help forums have recent complaints about third-party sites drastically inflating their earnings reports...

Google AdSense Publisher Portal New Design Going Live

Google announced last night that they are rolling out a new design for the AdSense publisher portal. The new design goes with the Google material design flow and "highlights the information thatâs relevant to you on a personalized homepage and streamlines navigation...