Tag Archives: Google: Accelerated Mobile Pages / AMP

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists plus one Google engineer have on using AMP.

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Google working to integrate AMP benefits into future open web standards

Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.

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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.

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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

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Google says 100+ ad networks support AMP, releases 3rd-party technology support

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.

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Making website speed and performance part of your SEO routine

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.

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Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year.

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Instapage launches first landing page platform with AMP

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.

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AMP Stories: The new Accelerated Mobile Pages format from Google

Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?

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