Tag Archives: FACEBOOK

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on...

Please visit Search Engine Land for the full article.
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Facebook Video Tips: 12 Ideas for More Engagement by @natalieannhoben

Want to create truly engaging Facebook videos? Then you must actually BE engaging. Here are 12 tried-and-true ideas.

The post Facebook Video Tips: 12 Ideas for More Engagement by @natalieannhoben appeared first on Search Engine Journal.

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Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can also be displayed using the customize column selector for ads running across Facebook, Instagram, and Audience Network. What Are Estimated Metrics? Facebook explains that its estimated metrics can provide guidance in areas where the end result is difficult to quantify. Real-time data is often provided […]

The post Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern appeared first on Search Engine Journal.

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Ephemeral Content: Everything Marketers Need to Know by @malleeblue

Here's how you can create compelling ephemeral content for your brand.

The post Ephemeral Content: Everything Marketers Need to Know by @malleeblue appeared first on Search Engine Journal.

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Facebook Messenger Lets Users Add People to In-Progress Calls by @MattGSouthern

A new feature added to Facebook Messenger will allow users to invite other people to calls already in progress.

The post Facebook Messenger Lets Users Add People to In-Progress Calls by @MattGSouthern appeared first on Search Engine Journal.

Google’s growth in online local reviews continues to dominate, but…

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews. The post Google’s growth in online local reviews continues to dominate, but… appeared first on Search Engine Land.

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Facebook Reveals New Tool for Posting Personal Lists by @MattGSouthern

Facebook has released a new type of timeline post that allows users to create and publish personal lists.

The post Facebook Reveals New Tool for Posting Personal Lists by @MattGSouthern appeared first on Search Engine Journal.

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Facebook to Roll Out Subscription Tool for Publishers on iOS by @MattGSouthern

Facebook has come to an agreement with Apple, allowing the company to launch a subscription tool for publishers on iOS.

The post Facebook to Roll Out Subscription Tool for Publishers on iOS by @MattGSouthern appeared first on Search Engine Journal.

Federal Election Commission proposal toughens political ads disclosure rules

The rule would bring traditional media disclosure requirements to digital ads. The post Federal Election Commission proposal toughens political ads disclosure rules appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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4 Awesome Features That Can Improve Your Facebook Ads by @shellyfagin

Here are some not-so-common Facebook advertising features that can help improve your ad campaigns.

The post 4 Awesome Features That Can Improve Your Facebook Ads by @shellyfagin appeared first on Search Engine Journal.