Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can also be displayed using the customize column selector for ads running across Facebook, Instagram, and Audience Network. What Are Estimated Metrics? Facebook explains that its estimated metrics can provide guidance in areas where the end result is difficult to quantify. Real-time data is often provided […]
The post Facebook Makes its Ad Metrics Easier to Understand by @MattGSouthern appeared first on Search Engine Journal.
Facebook is adding a couple new video metrics to Page Insights and changing the way others are measured.
The post Facebook Makes 5 Changes To Video Metrics by @MrDannyGoodwin appeared first on Search Engine Journal.
Facebook has revealed a change that will make ad blocking software less effective and will give users more control over the advertising they see.
The post Facebook Makes Life Harder For Ad Blockers by @DannyNMIGoodwin appeared first on Search Engine Journal.
Facebook rolled out updates today that make video management easier, and give Page owners more control over their video content.
The post Facebook Makes Video Management Easier for Page Owners by @mattsouthern appeared first on Search Engine Journal.
Facebook just announced a major enhancement to its Messenger service that will allow friends to easily and securely send money to each other. This feature, which is free, will be available to US users within the coming months. Sending money will be virtually as easy as sending a photo. Just open up a conversation with a friend, tap on the $ icon and enter the amount you want to send, then tap Pay and add your debit card info to send the money. To receive money that has been sent to you, open the message from your friend and tap […]
The post Facebook Makes It Possible To Send Money Between Friends by @mattsouthern appeared first on Search Engine Journal.
Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become a more integral part of people’s lives, the mobile experience is going to take priority. With Mobile World Congress taking place in Barcelona this week, the topic of mobile devices is hot on everyone’s mind. Jane Schachtel, Facebook’s global head of technology and mobile strategy, took to the Facebook For Business blog this week to give her predictions for what a mobile-first future will look like. More Affordable SmartphonesSchachtel predicts the the importance of getting […]
The post Facebook Makes 5 Predictions For A Mobile-First Future by @mattsouthern appeared first on Search Engine Journal.