Tag Archives: Easy Steps

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4 Easy Steps to Effective Guest Blogging That Will Make Google Happy by @tonynwright

Here are four steps to turn guest blogging on its head — without making Google mad.

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SEO So Simple A Child Can Do It: In 5 Easy Steps

How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it's child's play! The post SEO So Simple A Child Can Do It: In 5 Easy Steps appeared first on Search Engine Land.

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How To Cement Your Local SEO Footprint In Google: 4 Easy Steps

Building a solid foundation for local search visibility in Google is essential for brick-and-mortar businesses, especially in the age of mobile. Luckily for local SEO newbies out there, columnist Chris Marentis shares his method for doing just that. The post How To Cement Your Local SEO Footprint...

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Measuring Success For Your Local SEO Program In 5 Easy Steps

First quarter is over, which means that businesses should be reviewing their SEO progress thus far. Columnist Rachel Lindteigen shares her process for conducting a quarterly business review to evaluate local SEO performance. The post Measuring Success For Your Local SEO Program In 5 Easy Steps...

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How To Create AdWords Video Remarketing Campaigns: 3 Easy Steps by @Rocco_Zebra_Adv

Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon’s e-book bestseller lists, e.g. Tim Ferriss’s “The 4-Hour Cook” which resembles more a movie than a text-based ebook, on our phones with Vine or Instagram, and even Facebook recently decided to offer video advertising. While producing a traditional brand awareness video is expensive, creating a 30 second remarketing video is not. Besides the fact that video remarketing campaigns are a great way to get your foot in the door and […]

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Holiday Search Planning For Local Businesses In 5 Easy Steps

How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success. The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine Land.

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Mastering Website Personalization in 4 Easy Steps by @mvolpe

We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t ask for, they are quick to migrate towards more relevant sites. We saw this in the early days of inbound marketing when search enabled people to ignore ads and take control of their own purchase research. Today, we’re seeing another evolution of inbound marketing as technology is again enabling consumers to filter out the irrelevant in favor of more personalized options. Evidence of this is commonplace. Since 2009, Google has been providing tailored search results to all […]

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