Tag Archives: e-commerce

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

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6 smart e-commerce lessons to boost local business

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.

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7 on-site SEO problems that hold back e-commerce sites

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.

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Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.

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SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Breaking down silos in e-commerce retail

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.

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SearchCap: AMP e-commerce, SEO audits & content consumption

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AMP e-commerce, SEO audits & content consumption appeared first on Search Engine Land.



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Focus on these 5 areas to deliver big results in e-commerce SEO

Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.

The post Focus on these 5 areas to deliver big results in e-commerce SEO appeared first on Search Engine Land.



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Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.

The post Is your information architecture costing your e-commerce…



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