Tag Archives: Digital Advertising

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Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern

Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.

The post Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern appeared first on Search Engine Journal.

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Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern

Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content

The post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal.

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Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim

Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.

The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal.

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52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites

Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study!

The post 52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal.

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Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern

Google has begun automatically appending location extensions to eligible Google Display Network ads.

The post Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern appeared first on Search Engine Journal.

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Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern

Google vows it will do a better job at preventing display ads from appearing against controversial content.

The post Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern appeared first on Search Engine Journal.

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Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern

Google introduced audio ads to Google Home, which were promptly removed after public outcry.

The post Google Rolls Out Ads to Google Home, Then Promptly Removes Them by @MattGSouthern appeared first on Search Engine Journal.

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Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC

Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider when making this decision to increase the chances of making the right choice!

The post Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC appeared first on Search Engine Journal.

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Google to Improve AMP Ads Through Partnerships with Cloudflare and TripleLift by @MattGSouthern

AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading ads on Accelerated Mobile Pages (AMPs). Cloudflare has developed a tool called Firebolt for delivering ads as fast as AMPs can load, while TripleLift is a native ad network which is now adding AMP support. New Firebolt technology will be integrated with AMP for Ads, where ads must be verified by an authorized service before being delivered to users. In addition to being able to load ads three times faster, Cloudflare’s Firebolt is also built with security in mind. According to the CEO at Cloudflare, Matthew […]

The post Google to Improve AMP Ads Through Partnerships with Cloudflare and TripleLift by @MattGSouthern appeared first on Search Engine Journal.

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Google is Making YouTube More Advertiser-Friendly by @MattGSouthern

While revealing over 50% of YouTube views now occur on mobile device, Google has announced a series of updates to improve the advertising experience.

The post Google is Making YouTube More Advertiser-Friendly by @MattGSouthern appeared first on Search Engine Journal.