Tag Archives: Digital Advertising

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Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern

Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.

The post Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern appeared first on Search Engine Journal.

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Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle

Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.

The post Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle appeared first on Search Engine Journal.

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Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.

The post Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.

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Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.

The post Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.

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Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern

Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.

The post Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern appeared first on Search Engine Journal.

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Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern

Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content

The post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal.

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Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim

Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.

The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal.

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52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites

Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study!

The post 52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal.

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Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern

Google has begun automatically appending location extensions to eligible Google Display Network ads.

The post Google Display Ads to Show Location Extensions for Local Businesses by @MattGSouthern appeared first on Search Engine Journal.

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Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern

Google vows it will do a better job at preventing display ads from appearing against controversial content.

The post Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content by @MattGSouthern appeared first on Search Engine Journal.