Tag Archives: Digital Advertising

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Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern

Google has started compressing its display ads by up to 40% in an effort to improve page load times.

The post Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern appeared first on Search Engine Journal.

Google Can Now Remove AdSense Ads From Single Pages by @MattGSouthern

Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.

The post Google Can Now Remove AdSense Ads From Single Pages by @MattGSouthern appeared first on Search Engine Journal.

Google Says 300×250 Sized Ad Units Allowed Above the Fold by @MattGSouthern

Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this restriction and is now allowing 300×250 sized ads to be placed above the fold. Google’s reasoning for this is because it believes 300×250 sized ads can be placed above the fold in a way that doesn’t hurt the user experience. ”After careful review, we’ve determined that when 300×250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.” The company reminds users, even […]

The post Google Says 300×250 Sized Ad Units Allowed Above the Fold by @MattGSouthern appeared first on Search Engine Journal.

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Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern

Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.

The post Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern appeared first on Search Engine Journal.

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Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle

Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.

The post Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle appeared first on Search Engine Journal.

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Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.

The post Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.

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Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.

The post Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.

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Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern

Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.

The post Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern appeared first on Search Engine Journal.

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Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern

Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content

The post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal.

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Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim

Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.

The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal.