Tag Archives: conversion

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Ranking #1 is Pointless – Here’s Why Your SEO Goal is Leads, Not Rankings by @gmehrguth

Learn why your SEO goal should be leads instead of rankings and how you can boost your conversion rates.

The post Ranking #1 is Pointless – Here’s Why Your SEO Goal is Leads, Not Rankings by @gmehrguth appeared first on Search Engine Journal.

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which...

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How to test and perfect nearly everything in PPC

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target...

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6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.

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SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Bing Ads now shows potential conversion impact with budget suggestions

Conversion data is being used to inform more insights in the Bing Ads platform. The post Bing Ads now shows potential conversion impact with budget suggestions appeared first on Search Engine Land.

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Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords by @ab80

How to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and create optimized content.

The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords by @ab80 appeared first on Search Engine Journal.

Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you...

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SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SearchCap: Offline conversion imports for AdWords, Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.