Tag Archives: conversion

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Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords by @ab80

How to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and create optimized content.

The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords by @ab80 appeared first on Search Engine Journal.

Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you...

Please visit Search Engine Land for the full article.

SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SearchCap: Offline conversion imports for AdWords, Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Now you can schedule offline conversion imports in AdWords

Imports from files can be scheduled daily or weekly. The post Now you can schedule offline conversion imports in AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google AdWords Adds Scheduled Conversion Imports

Google quietly announced on Google+ that you can now automate your conversion imports in Google AdWords. There are two ways you can automate the import of your data in to AdWords. One is by uploading or linking to a file and the other is by transmitting the data through the AdWords...

The best-kept AdWords secret: AMP your landing pages

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. The post The best-kept AdWords secret: AMP your landing pages...

Please visit Search Engine Land for the full article.

5 steps to success for low-conversion-volume accounts in AdWords

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. The post 5 steps to success for low-conversion-volume accounts in AdWords...

Please visit Search Engine Land for the full article.

The great big list of landing page tests to try

Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! The post The great big list of landing page tests to try appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt

All too often, marketers focus solely on the hard conversion -- making the sale. There are ways to get customers to soft convert or show interest in your products and services. Check out this list to help you get started.

The post 6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt appeared first on Search Engine Journal.