Tag Archives: Contributor Joy Hawkins

Are Yelp ads worth paying for? How to figure it out

Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.

The post Are Yelp ads worth paying for? How to figure it out appeared first on Search Engine Land.



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Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.

The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first on Search Engine Land.



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Why Google shutting down Map Maker should terrify SMBs

Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.

The post Why Google shutting down Map Maker should terrify SMBs appeared first on Search Engine Land.



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