Tag Archives: Contributor Jacob Baadsgaard

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. The post Quality score in 2017: Should you care? appeared first on Search Engine Land.

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The 5 strangest search terms in 2,000+ AdWords accounts

Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong. The post The 5 strangest search terms in 2,000+ AdWords accounts appeared first on Search Engine Land.

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