Tag Archives: Contributor Jacob Baadsgaard

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.

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Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.

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The 5 strangest search terms in 2,000+ AdWords accounts

Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.

The post The 5 strangest search terms in 2,000+ AdWords accounts appeared first on Search Engine Land.



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