Tag Archives: Contributor Andy Taylor

Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for...

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Dispatch From SMX East: Battle Of The Match Types

How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans. The post Dispatch From SMX East: Battle Of The Match Types appeared first on Search Engine Land.

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