Tag Archives: content creation

Webinars: The Most Powerful Form Of Content by @marketergeorge

I don’t need to tell you the importance of content creation, I’d say it’s been pretty well covered in the past few years. However, I do want to talk about a form of content that’s widely underused. The main forms of content I usually see on the web are blog posts, videos, infographics, eBooks, and white papers. I’ve seen some influencers put podcasts to use, but they never really caught on. What about webinars? According to a research report from the Content Marketing Institute (CMI), 62 percent of marketers in 2013 used webinars as a tactic to deliver B2B content marketing. This may seem like a […]

The post Webinars: The Most Powerful Form Of Content by @marketergeorge appeared first on Search Engine Journal.

6 Reasons Why Outsourcing Content Creation Isn’t a Bad Idea by @krystianwlr

More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014 is the year of content marketing, or simply because they truly believe that “content is the king”. Your competition is probably running their own blog or/and is doing some other kind of content marketing already. You probably feel like you must create some sort of content, even though you have no idea where to start. But what if you had no time/no resources/no skills to produce the kind and the amount of content that you’d like to […]

The post 6 Reasons Why Outsourcing Content Creation Isn’t a Bad Idea by @krystianwlr appeared first on Search Engine Journal.

Rise Above: 5 Ways to Make Your Content Compelling by @GeoffKenyon

Content marketing is here to stay. The problem is, you can bet your competitors are doing it too. To be successful now, you need to invest and thrive at creating great content. It is going to take a lot more than pumping out some boring blog posts that, if we’re honest, nobody really wants to read, and then sharing it on your company Facebook page. Even if you’re a “boring company“, you need to do more. No excuses. Your content efforts are going to look different from everyone else out there as your customers, your brand, and your resources are different. […]

The post Rise Above: 5 Ways to Make Your Content Compelling by @GeoffKenyon appeared first on Search Engine Journal.

How I Write 8 Blog Posts a Week While Running 2 Companies by @neilpatel

You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. I publish three times a week on Quick Sprout, and I guest-post five times a week. Here’s how I streamline my content creation, and here’s how you can too: Step #1: Generate a List of Potential Topics The first step in my content creation process […]

The post How I Write 8 Blog Posts a Week While Running 2 Companies by @neilpatel appeared first on Search Engine Journal.

How to Build Relationships With Influencers Through Content by @seosmarty

We live in the era of micro-celebrities (or influencers, as we marketers like to call them). These are people who are well-known within their very specific niche. They may have an average social media following (never be quick to judge by numbers!), but they are able to influence someone…and that someone may very well be your future customer or promoter. I am a big advocate of this definition of content marketing: Content marketing is creating a content strategy (from content creation to amplification) geared towards influencing not only your potential customer but also people who can influence your potential customer. […]

The post How to Build Relationships With Influencers Through Content by @seosmarty appeared first on Search Engine Journal.

6 Ways to Distribute Content and Boost Your Blog Traffic by @missanna_f

With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your content is seen and shared. If you are going to invest a large amount of time and money in creating top content, don’t let it lay unread and unappreciated in the depths of the internet. You may think sharing your content on a bunch of social media channels will result in a huge wave of traffic, but it isn’t that simple. Getting a ton of traffic from social media is unlikely unless you have a large audience […]

The post 6 Ways to Distribute Content and Boost Your Blog Traffic by @missanna_f appeared first on Search Engine Journal.