I don’t need to tell you the importance of content creation, I’d say it’s been pretty well covered in the past few years. However, I do want to talk about a form of content that’s widely underused. The main forms of content I usually see on the web are blog posts, videos, infographics, eBooks, and white papers. I’ve seen some influencers put podcasts to use, but they never really caught on. What about webinars? According to a research report from the Content Marketing Institute (CMI), 62 percent of marketers in 2013 used webinars as a tactic to deliver B2B content marketing. This may seem like a […]
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